Effective January 1, 2011 and running through December 31, 2020, in accordance with the sponsorship agreement between Coca-Cola Bottlers Consolidated and East Carolina University, only beverages distributed by the Coca-Cola Bottlers Consolidated will be sold or distributed on the East Carolina University campus. This includes all soft drinks, juice, and bottled water sold in vending machines, in the dining halls and campus cafes, and served at all university-sponsored functions such as athletic events.
Within the sponsorship agreement, ECU grants to Coca-Cola Bottlers Consolidated exclusive beverage sponsorship and exclusive product availability rights.
Beverages included in this sponsorship agreement are carbonated drinks and all drinks or beverage bases from which such drinks and beverages could be prepared. It also includes flavored, unflavored and/or sweetened mineral water, natural or artificially flavored fruit juices, fruit and/or juice-containing drinks and fruit flavored drinks, cold tea products and isotonic drinks. Beverages not covered under this contract include milk, flavored milk, freshly-brewed coffee, freshly-brewed tea, hot chocolate, and all alcoholic beverages. Sideline isotonic drinks and supplements used by the University's athletic teams for varsity intercollegiate athletes are excluded from the policy. Any products used for academic research or medically-related patient care are also expressly excluded from this policy.