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Mission & Vision

To be a national model for student success, public service and regional transformation, East Carolina University:

  • Uses innovative learning strategies and delivery methods to maximize access;
  • Prepares students with the knowledge, skills and values to succeed in a global, multicultural society;
  • Develops tomorrow's leaders to serve and inspire positive change;
  • Discovers new knowledge and innovations to support a thriving future for eastern North Carolina and beyond;
  • Transforms health care, promotes wellness, and reduces health disparities; and
  • Improves quality of life through cultural enrichment, academics, the arts, and athletics.

We accomplish our mission through education, research, creative activities, and service while being good stewards of the resources entrusted to us.

Approved by the Board of Trustees in July, 2013

Approved by the Board of Governors in February 2014

Chancellor Staton's Vision

East Carolina is a nationally recognized public comprehensive research university, but we are well on our way to becoming a world class institution.

At ECU we prepare our students to live, work, and compete in the 21st century global knowledge-based economy, ready to provide next generation solutions. We measure our success by the accomplishments of our students and their impact upon the world.

At ECU students and professors pursue cutting-edge research and discovery that improves lives and solves problems.

ECU is the intellectual, economic, and cultural center of Eastern North Carolina and we assume fundamental responsibility for the health and well-being of the region we serve. But our vision is even broader.

ECU is where the next generation of doctors, dentists, nurses, teachers, business leaders, artists, performers, athletes, and educated and engaged citizens are preparing to change their communities, North Carolina, and the world.

At ECU we choose the path of innovation and excellence that will lead this institution to its destiny of greatness.

At ECU we take our motto- servire, "to serve"-seriously. We change lives, transform our region, and focus upon the future. Innovation and problem solving are at the heart of what we do.

Tomorrow starts here!