Denise Boineau ’82, fashion merchandising, began her career working for two department stores, Woodward & Lothrop in Washington, D.C., and W.S. Clark & Sons in Tarboro, N.C. These experiences helped her land her next two jobs as product marketing coordinator at Santa Cruz Imports in Washington, D.C., and regional merchandise coordinator at Calvin Klein. Denise then moved to Seventeen Magazine in New York City, where she directed special events and in-store promotions with national retailers and manufacturers.
Ten years into her career, she realized that her experiences had provided her with retail business expertise from three important perspectives—the department store, the manufacturer/seller, and print advertisement. This helped set the stage for the next phase of her career at Macy’s corporate office in New York City where she was the associate fashion director for the Juniors, Expressions, Impulse and Petite Divisions.
After Macy’s, Denise moved to Park City, Utah, and opened her own boutique, Styleworks, which she successfully ran until love and marriage took her to Tallahassee, Florida, and a new career, as a painter and multi-media artist.
Denise says of East Carolina University, “I arrived at East Carolina with a dream and by the time I graduated I had the knowledge, confidence, and momentum to turn that dream into a reality. For one thing, my first job grew out of a student internship at Woodward & Lothrop. But more importantly, as a student in the fashion merchandising program, I learned that there is more to fashion than designers and manufacturers and more to retail than merchandisers and consumers. In short, I learned to look at the industry for what it is—a collection of actors, on the same stage, for the same play, but each with their own script and own language. Translation, translation, translation—that is ultimately our job and one of the many things that I first learned at East Carolina.” Denise lives in Tallahassee with her husband of four years and is now challenging herself as an artist.