Roger P. McIntyre, Chairperson, 3414 Bate Building
The BSBA in marketing facilitates an understanding of the buying decision-making
process and the interpretation of marketing research, while gaining indepth
knowledge of retailing, international marketing, business and organizational
marketing, selling and sales management, electronic commerce, advertising,
and marketing strategy. Minimum degree requirement is 120 s.h. of
credit as follows:
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1.
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- General education requirements (See Undergraduate Studies, Requirements
for Baccalaureate Degree Programs.), including those listed below.
- BIOL 1060. Environmental Biology (4) (F,S,SS)
(GE:SC) or CHEM 1020. General Descriptive Chemistry (4) (GE:SC) or
GEOL 1700. Environmental Geology (4) (F,S) (GE:SC) or PHYS 1050. Physics
and the Environment (4) (F,S,SS) (GE:SC)
- ECON 2113. Principles of Microeconomics (3) (F,S,SS)
(GE:SO)
- ECON 2133. Principles of Macroeconomics (3) (F,S,SS)
(GE:SO) (P: ECON 2113)
- MATH 1066. Applied Mathematics for Decision Making
(3) (F,S,SS) (GE:MA) (P: Appropriate score on mathematics placement
test or approval of dept chair)
- PHIL 2274. Business Ethics (3) (WI*) (F,S,SS) (GE:HU)
or PHIL 2275. Professional Ethics (3) (WI*) (F,S,SS) (GE:HU) (WI*)
- PSYC 1000. Introductory Psychology (3) (F,S,SS) (GE:SO)
- SOCI 2110. Introduction to Sociology (3) (F,S,SS)
(GE:SO)
- SPCH 2520. Business and Professional Communication
(3) (F,S,SS) (GE:FA)
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42 s.h.
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2.
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- Cognates.
- ENGL 3880. Writing for Business and Industry
(3) (WI) (F,S,SS) (P: ENGL 1200)
- MATH 2283. Statistics for Business (3) (F,S,SS) (P:
MATH 1065 or 1066 or equivalent)
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6 s.h.
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3.
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- Common Body of Knowledge.
- ACCT 2401. Financial Accounting (3) (F,S,SS)
(P: MATH 1065 or 1066)
- ACCT 2521. Managerial Accounting (3) (F,S,SS) (P:
ACCT 2401; DSCI 2223)
- DSCI 2223. Introduction to Computers (3) (F,S,SS)
- DSCI 3023. Management Science I (3) (F,S,SS) (P: Minimum
grade of C in MATH 1066, 2283)
- DSCI 3063. Management Information Systems I (3) (F,S,SS)
(P: DSCI 2223)
- DSCI 3123. Operations Management (3) (F,S,SS) (P:
MATH 2283; C: DSCI 3023; MGMT 3202)
- FINA 2244. Legal Environment of Business (3) (F,S,SS)
- FINA 3724. Financial Management (3) (F,S,SS) (P: ECON
2113; MATH 2283; P/C: ACCT 2521)
- MGMT 3202. Fundamentals of Management (3) (F,S,SS)
(P: ECON 2113)
- MGMT 4842. Business Policy (3) (F,S,SS) (P: DSCI 3123;
FINA 3724; MKTG 3832; declared major in the School of Business; senior
standing)
- MKTG 3832. Marketing Management (3) (F,S,SS) (P: ECON
2113)
- Choose one international perspectives course
from:
- ACCT 4451. International Accounting (3) (P: FINA
3724)
- FINA 4454. International Finance (4) (S) (P: FINA
3724)
- MGMT 3352. International Business (3) (F,S,SS) (P:
MGMT 3202)
- MKTG 3852. Cultural Environment of International
Business (3) (F,S) (P: Junior standing; completion of a minimum
of 3 s.h. in ECON [may be specified by dept])
- MKTG 4992. International Marketing (3) (WI)
(F,S) (P: MKTG 3832)
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36 s.h.
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4.
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- Concentration Area (Choose one.).
- Electronic Commerce:
- DSCI 4113. Data Base Management Systems (3)
(F) (P: DSCI 3063)
- DSCI 4123. Distributed Information Systems (3) (S)
(P: DSCI 3063)
- FINA 3824. Financial Analysis and Planning (3) (F,S)
(P: FINA 3724)
- MKTG 4532. Business and Organizational Marketing (3)
(F,S) (P: MKTG 3832)
- MKTG 4790. Distribution Management (3) (P: MKTG 3832)
- MKTG 4975. Electronic Commerce (3) (F,S) (P: MKTG
3832)
- Marketing:
- MKTG 4562. Marketing Strategy (3) (F,S,SS) (P:
MKTG 3832; additional 6 s.h. in MKTG)
- MKTG 4662. Marketing Research (3) (WI) (F,S,SS) (P:
MKTG 3832; MATH 2283)
- MKTG 4732. Consumer Behavior (3) (F,S,SS) (P: MKTG
3832)
- Choose 9 s.h. of 4000-level MKTG electives, at least
3 s.h. of which must be from:
- MKTG 4362. Retail Management (3) (P: MKTG 3832)
- MKTG 4532. Business and Organizational Marketing (3)
(F,S) (P: MKTG 3832)
- MKTG 4790. Distribution Management (3) (F00) (P: MKTG
3832)
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18 s.h.
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The School of Business will not accept for credit upper-level courses
(numbered 3000 and 4000 at East Carolina University) taken at a junior
or community college. The department chair will determine the applicability
of upper-level courses taken at senior colleges in meeting the BSBA degree
requirements. No course may count as a School of Business concentration
requirement and also count as fulfilling the common body requirements of
the School of Business.
It is recommended that the courses required for the business administration
minor be taken in the order listed. The minor requires 27 s.h. of
credit as follows:
Students in fields other than business who are interested in careers
in private or public sector management may complete the BA or BS, and if
qualified, may complete the master of business administration in one additional
year. (See Section 6, Undergraduate Studies, Bachelor’s and Accelerated
MBA Program.)