Enclosure #1B

The University of North Carolina

Program Review and Recommendations Form

(Complete this form for each program identified in Enclosure #1C)

 

Date: December 4, 2008

 

Constituent University: East Carolina University

 

CIP Discipline Number: 131310

 

Exact Title of the Program: Marketing Education

 

Exact Degree Abbreviation (e.g. B.S., B.A., M.A., M.S., Ph.D): BSBE

 

1. The accompanying guidelines list questions about centrality to mission, quality, faculty

and physical resources, demand, costs, duplication, and consequences of deletion. After

considering those issues, which of the following does the campus recommend?

 

_____ Retain the program in its present configuration with low enrollments likely to continue.

 

_____ Retain the program in its present configuration with specific steps to be taken to increase enrollments.

 

_____ Restructure the program by combining it with one or more other campus programs.

 

_____Actively investigate collaboration with other UNC campuses in order to conserve program resources and increase course enrollments.

 

__X__Discontinue the program while assuring graduation for any currently enrolled students.

 

2. As more programs, certificates, licensure programs, and courses become available online

through the University of North Carolina Online would you be willing to consider online

courses or programs from another campus to meet the needs in this program?

 

_____Would you be interested in exploring a joint online offering with one or more other campuses to meet the needs this program is currently addressing?

 

_____Would you be interested in utilizing an online degree program or courses from another campus to meet the needs this program is currently addressing?

 

3. Explain the above responses—either the rationale for leaving the program in its current

configuration or specific steps proposed to increase enrollments or pursue other options.

 

 

4. Name/e-mail/phone of department contact person: Dr. Linda Patriarca; patriarchal@ecu.edu; 252-328-1000


Department of Business and Information Technologies Education

 

Response to Program Review and Recommendations for Productivity Study

 

 

Date:  November 21, 2008

Constituent University:  East Carolina University

CIP Discipline Number:  131310

Exact Title of the Program:  Marketing Education

Exact Degree Abbreviation:  BSBE

 

The recommendation is to discontinue the program while assuring graduation for any currently enrolled students.

 

Rationale:  There have been no graduates from this program in the past three years.  The lack of interest in the program can be attributed to the fact that there is a current trend for prospective marketing teachers to seek lateral entry licensure routes or take advantage of the department’s combined degree that provides both business education and marketing education licensure in the undergraduate program. This has no impact on faculty as they are involved in teaching content courses for other programs in the department and any courses specific to teacher education in the department are comprised of students from other related teacher-education courses.  Consequently, no faculty members are displaced in the decision to discontinue the program.

 

Ivan Wallace, Chair

wallacei@ecu.edu

252-328-6938