Immerse Banner
Immerse is the last of the I2I sub-networks and focuses on the iterative process of translating an idea into something of value through repeated examination, assessment, prototype development, testing, and collaboration. Click on the tabs below to explore the different resources that are available.

Starting Out

Business Model Canvas

 Business Model Canvas

The Business Model Canvas is a template for businesses, innovators and startups to map their business model. The Canvas is comprised of nine essential components: Value Proposition, Customer Relationships, Customer Segments, Channels, Key Activities, Key Resources, Key Partners, Cost Structure and Revenue Streams. Even if you are a first time innovator or have already started a business venture, the Canvas can assist you in identifying strengths, weaknesses and illustrating potential trade-offs.

You can find out more information about the Canvas and download a copy at  


 Incubator Space

A business incubator provides companies with office space and management training to help grow their venture. Several incubator spaces exist in North Carolina including the American UnderGround and Raleigh HQ.

At ECU the Greenville SEED has collaboration space available to students and non-students. More information about the SEED collaboration space can be found at 

Business Services
Whether you are thinking about starting a business or an established company that is looking to explore new areas, ECU can help you. ECU offers several service units that provide a customer focused approach to solving complex business problems.

Proof of Concept

3D Printing

3D Printing or additive manufacturing can be used to print almost any shape or geometry. For inventors and innovators, 3D printing can offer a rapid solution to creating parts and products for proof of concept purposes compared to traditional means. ECU is fortunate to have several centers that can assist you with 3D printing.

3D Printing at Joyner Library

3D Printing at the Innovation Design Lab

3D Printing at the College of Engineering and Technology


Capstone projects provides students with a hands on learning experience related to their field of interest. Projects are typically open-ended and assist the students in learning problem solving while integrating their laboratory and classroom educational knowledge. ECU provides several capstone projects for specific fields of study.

Engineering Senior Capstone Project

Biomedical Engineering Capstone Class

Merchandising Capstone

Computer Science Capstone

Consumer Feedback

 Understanding who you customer is and what value you provide that customer is a key part in launching any venture. Interacting with dozens of customers from different backgrounds, fields and positions will provide a clearer picture of what barriers and opportunities may exist. Found in 1989 at ECU, the Center for Survey Research (CSR) provides survey research expertise to various agencies, organizations, and interest groups in eastern North Carolina and beyond, ensuring access to widely used methods of professional public opinion assessment. Click to learn more.


 The Division of Research, Economic Development and Engagement (REDE) supports ECU's growing research community and portfolio by supporting faculty research, scholarship and creative activity within ECU and abroad to promote community and corporate partnerships that benefit the region and society as a whole. Click to learn more