Featuring Our Faculty

Community Sense of Place

Community Outreach Interests

My interests lie in working with non-for-profit organizations in collaboration with the Volunteer and Service-Learning Center at ECU to develop quality marketing information reports. This identification of community partners and projects fosters volunteer activities for students and faculty while maintaining positive partner relationships.

Research Interests

Research conducted in conjunction with the Center focuses on the impact second homes express in the community, whether positive or negative. Sustainable tourism development embraces the need to foster and protect community “sense of place” in order to balance the vitality of the tourism economy and quality of community experience for both residents and visitors alike. The outcome of this research constructs an assessment of community economics, business development, public policy, and overall community sense of place. Prior and on-going research interests include the study of marketing research and data collection methodology. Current surveys are directed towards sales professionals and marketing professionals.

Notable Publications

Wright, Beverly, Paul Schwager,and Naveen Donthu. 2008. Application of Media Richness Theory to Data Collection, Journal of Applied Business Research.

Wright, Beverly and Paul Schwager. 2008. Online Survey Research: Can Response Factors Be Improved?, Journal of Internet Commerce.

Wright, Beverly and Judy Wagner. 2008. A Changing Landscape for Marketing Research: A Study of Marketing Consultants, Journal of Applied Business Research.

Wright, Beverly and Margy Conchar. (forthcoming) The Influence of Atmospheric Conditions in Consumer Survey Research, Journal of Applied Business Research.

Courses

MKTG 4662: Marketing Research (emphasis on applied learning via a research project with a community partner organization)

MKTG 3852: Marketing Management