Affiliate Faculty share an interest and enthusiasm for the Center's mission, conduct tourism research activities in conjunction with the Center, serve as thesis advisors and members, and mentor students working on sustainable tourism related research.
Sustainability Education for Business and Communities
Cynthia S. Deale
Associate Professor, Department of Hospitality Management
East Carolina University
Greenville, NC 27858
Community Outreach Interests
I am interested in working with communities, businesses, and educational institutions on projects that strive to balance all areas of sustainability in terms of tourism, including economic, environmental, cultural, and social sustainability. I have had an interest in sustainability tourism and hospitality for many years and have included students in authentic community outreach, service-learning projects related to sustainable practices in hospitality and tourism business operations, and community activities. As an educator, I work to integrate community outreach efforts related to sustainable tourism with learning experiences for students. For example, recently my students presented a poster session on "green" tourism for the Focus the Nation event. Also, sustainability has been the focus of a community tourism project for the town of Dillsboro, North Carolina. The project involved students helping the town strategize for sustainable tourism in the 21st Century. Dillsboro already has many elements of sustainability to work with, including the Jackson County Green Energy Park, the Monteith Farmstead (an old house that is to become the Appalachian Women's Museum), and the town itself with its festivals and businesses. Students in my classes were major organizers and volunteers behind the inaugural Appalachian Growers' Fair held at the Monteith farmstead in the spring of 2008, the event focused on showcasing local growers, native plants, locally grown and produced food, and local entertainment. Currently, I am working on a community-based project involving undergraduate and graduate students and community partners with the Pamlico-Tar River Foundation in eastern North Carolina.
My research interests include teaching and learning in hospitality and tourism, hospitality and tourism management practices, and service. I have special interests in the scholarship of teaching and learning and sustainable hospitality and tourism.
Barber, N., Taylor, D. C. & Deale, C.S. (2010) Wine Tourism, Environmental Concerns, and Purchase Intention, Journal of Travel & Tourism Marketing, 27(2), 146 — 165.DOI: 10.1080/10548400903579746. URL: http://dx.doi.org/10.1080/10548400903579746
The Appalachian Growers' Fair: An Authentic Learning, Community Engagement, Sustainable Tourism Project, with Elders, E., & Jacques, P., (2010). Journal of Teaching in Travel & Tourism, 10 (2) 143-162.
Environmental attitudes towards wine tourism, with Barber, N., & Taylor, C., (2010). International Journal of Wine Research, 2. URL:http://www.dovepress.com/articles.php?article_id=4029&l=OXsQuGz1oehunWybv SyHZS1J55127
A Descriptive Study of Sustainability Education in the Hospitality Curriculum, with Nichols, J., & Jacques, P. (2009). Journal of Hospitality & Tourism Education, 21 (4) 34-42.
Deale, C. A Case Study of a Sustainable Tourism Project in Southern Appalachia: Collaboration is Key, Journal of Community Engagement and Scholarship, 2(1)61-67. (2009).
An example of collaboration on an authentic learning project in heritage tourism: The case of the Scots-Irish in North Carolina. (2008). Journal of Teaching in Travel and Tourism, 7(4), 55–69.
Deale, C., Norman, W. C., & Jodice, L. W. (2008). Marketing locally harvested shrimp to South Carolina coastal visitors: The development of a culinary tourism supply chain. Journal of Culinary Science and Technology, 6(1), 5–23.
Deale, C., & Roseman, M. (2008). Hospitality and tourism students' attitudes toward sustainable tourism. Frontiers in Southeast CHRIE Hospitality and Tourism Research, 12(1), 1–6.
Deale, C. (2008). Students' attitudes towards sustainable tourism before and after participation in an authentic learning project. Frontiers in Southeast CHRIE Hospitality and Tourism Research, 12(1), 6–10.
Deale, C., & Nichols, J. (2007). Sustainability education in the hospitality curriculum. Frontiers in Southeast CHRIE Hospitality and Tourism Research, 11(2), 78–82.
Deale, C., Norman, W., & Jodice, L. W. (2006). Marketing locally harvested shrimp to South Carolina coastal visitors: The development of a culinary tourism supply chain. Frontiers in Hospitality and Tourism Research: The Research Proceedings of the Southeast Council on Hotel, Restaurant, and Institutional Education, 10(2), 18–20.
Deale, C., & O'Halloran, R. M. (2006). The Adirondacks: Human and nature partnership. In R. M. O'Halloran, K. Jarvis, & A. M. Allen-Chabot (Eds.), Cases in Hospitality and Tourism Management (pp. 95–99). Upper Saddle River, NJ: Pearson Prentice Hall.
Deale, C., & O'Halloran, R. M. (2006). Developing Jordan tourism products and services. In R. M. O'Halloran, K. Jarvis, & A. M. Allen-Chabot (Eds.), Cases in hospitality and tourism management (pp. 99–103). Upper Saddle River, NJ: Pearson Prentice Hall.
Deale, C., & O'Halloran, R. M. (2006). Border tourism synergies in the North Country: New York and Quebec. In R. M. O'Halloran, K. Jarvis, & A. M. Allen-Chabot (Eds.), Cases in hospitality and tourism management (pp. 110–117). Upper Saddle River, NJ: Pearson Prentice Hall.
Deale, C. (2004). Two for one: Using a tourism pilot study as a class project. Journal of Teaching in Travel & Tourism Education, International Society of Travel and Tourism Educators (ISTTE), 4(3), 51–68.
Deale, C., Rolfs, R., & O'Halloran, R. M. (2001). Using community resources to make learning more meaningful: Assessing rural educational settings. Journal of Hospitality & Tourism Education, 13(5), 51–57.
HMGT 1350: Introduction to Hospitality Management
HMGT 1500: Introduction to Multicultural Hospitality Management
Field Experience in Hospitality Management
HMGT graduate courses