Sustainable tourism contributes to a balanced and healthy economy by generating tourism-related jobs, revenues, and taxes while protecting and enhancing the destination's socio-cultural and natural resources for the enjoyment and well-being of residents and visitors alike.
- To advance the state of academic research and analysis that advocate sustainable practices in the travel and tourism industry.
- To communicate these results to businesses, government planners, destinations, and communities throughout North Carolina, the nation, and globally to influence public policy and business decisions.
- To help university students understand the broader sustainability issues challenging the travel and tourism industry, train them for careers in sustainable tourism business management, and help them secure internships and jobs in the industry.
