All projects and programs should satisfy four inter-related criteria in order to increase the relevance of the Center's research efforts.
They should contribute to developing, testing, and refining analytical models and research tools to better explain the benefits and costs of travel and tourism in terms of net impacts on financial, environmental, and social capital formation.
They should add to a collection of local, national, and international tourism data sources, case studies, best practices, and other information to ensure that the academic and business research is based on solid and up-to-date information.
They should encourage collaboration within and outside the university to develop innovative means (electronic newsletters, on-line forums, simulation, and visualization technologies, etc.) to help students, businesses, decision-makers and the general public to better understand tourism's sustainability issues.
They should create interesting learning opportunities for students.