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Undergraduate Catalog 2012-13


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College of Business


Department of Marketing and Supply Chain Management


Scott Dellana, Interim Chair, 3414 Bate Building

BSBA in Marketing

The BSBA in marketing, with concentrations in marketing and operations and supply chain management, is concerned with the creation and delivery of value to customers and organizations. Marketing focuses on developing an understanding of customers and markets, creating products and services based on that understanding, and communicating and delivering the value added. Supply Chain Management focuses on the sourcing, operations, and logistics of products and services. Both areas of study involve the management of relationships. A marketing concentration prepares students for management careers in advertising, sales, research, distribution, product planning, and international marketing. Supply Chain Management graduates pursue career choices as managers of purchasing, inventory, logistics, operations, quality, and supply chains. Minimum degree requirement is 123 s.h. of credit as follows:

  1. Foundations curriculum requirements (For information about courses that carry foundations curriculum credit see Liberal Arts Foundations Curriculum) including those listed below - 42 s.h.
    COMM 2020. Fundamentals of Speech Communication (3) (F,S) (FC:FA) or COMM 2420. Business and Professional Communication (3) (F,S,SS) (FC:FA)
    ECON 2113. Principles of Microeconomics (3) (F,S,SS) (FC:SO)
    ECON 2133. Principles of Macroeconomics (3) (F,S,SS) (FC:SO) (P: ECON 2113)
    MATH 1066. Applied Mathematics for Decision Making (3) (F,S,SS) (FC:MA) (P: Appropriate score on mathematics placement test or approval of dept chair)
    PHIL 2274. Business Ethics (3) (WI*) (F,S,SS) (FC:HU) or PHIL 2275. Professional Ethics (3) (WI*) (F,S,SS) (FC:HU)
    PSYC 1000. Introductory Psychology (3) (F,S,SS) (FC:SO)
    SOCI 2110. Introduction to Sociology (3) (F,S,SS) (FC:SO)
  2. Cognates - 6 s.h.
    ENGL 3880. Writing for Business and Industry (3) (WI) (F,S,SS) (P: ENGL 1200)
    MATH 2283. Statistics for Business (3) (F,S,SS) (P: MATH 1065 or 1066 or equivalent)
  3. Business core - 36 s.h.
    ACCT 2401. Financial Accounting (3) (F,S,SS) (P: MATH 1065 or 1066 or 2119 or 2121 or 2171)
    ACCT 2521. Managerial Accounting (3) (F,S,SS) (P: ACCT 2401)
    FINA 2244. Legal Environment of Business (3) (F,S,SS)
    FINA 3724. Financial Management (3) (F,S,SS) (P: ECON 2113; MATH 2283; P/C: ACCT 2521)
    MGMT 3302. Management of Organizations (3) (F,S,SS) (P: ECON 2113, 2133; ACCT 2401)
    MGMT 4842. Strategic Management (3) (WI) (F,S,SS) (P: OMGT 3123; FINA 3724; MKTG 3832; MGMT 3302; declared concentration in the College of Business; senior standing)
    MIS 2223. Introduction to Computers (3) (F,S,SS)
    MIS 3063. Introduction to Management Information Systems (3) (F,S,SS) (P: MIS 2223)
    MKTG 3832. Marketing Management (3) (F,S,SS) (P: ECON 2113)
    OMGT 3123. Operations and Supply Chain Management (3) (F,S,SS) (P: MATH 2228 or 2283, MIS 2223)
    OMGT 3223. Business Decision Modeling (3) (F,S,SS) (P: Minimum grade of C in MIS 2223, MATH 1066 or 2119 or 2121 or 2171, 2283)
    Choose one international perspectives course from:
    ACCT 4451. International Accounting (3) (P: FINA 3724)
    FINA 4454. International Finance (4) (S) (P: FINA 3724)
    MGMT 3352. International Business (3) (F,S,SS) (P: MGMT 3302)
    MKTG 3852. Cultural Environment of International Business (3) (F,S) (P: Junior standing; completion of a minimum of 3 s.h. in ECON [may be specified by dept])
    MKTG 4992. International Marketing (3) (WI) (F) (P: MKTG 3832)
  4. Concentration area (Choose one.) - 18 s.h.
    Marketing:
    MKTG 4562. Marketing Strategy (3) (F,S,SS) (P: MKTG 3832; additional 6 s.h. in MKTG)
    MKTG 4662. Marketing Research (3) (WI) (F,S,SS) (P: MKTG 3832; MATH 2283)
    MKTG 4732. Consumer Behavior (3) (F,S,SS) (P: MKTG 3832)
    Choose 9 s.h. of 4000-level MKTG electives, at least 3 s.h. of which must be from:
    MKTG 4362. Retail Management (3) (F,S) (P: MKTG 3832)
    MKTG 4532. Business and Organizational Marketing (3) (F,S) (P: MKTG 3832)
    MKTG 4790. Distribution Management (3) (F,S) (P: MKTG 3832)
    Operations and Supply Chain Management:
    OMGT 4383. Supply Chain Systems (3) (S) (P: OMGT 3123)
    OMGT 4743. Logistics and Materials Management (3) (F) (P: OMGT 3123)
    OMGT 4763. Strategic Supply Chain Management (3) (S) (P: OMGT 3123)
    Choose 3-6 s.h. from:
    MKTG 4532. Business and Organizational Marketing (3) (F,S) (P: MKTG 3832)
    OMGT 4733. Project Management (3) (F,S) (P: OMGT 3123)
    Choose 3-6 (to total 18 s.h. for the concentration) from:
    MGMT 4482. Managerial Negotiation (3) (F,S) (P: MGMT 3302)
    MKTG 4362. Retail Management (3) (F,S) (P: MKTG 3832)
    MKTG 4790. Distribution Management (3) (F,S) (P: MKTG 3832)
    OMGT 4493. Quality Management (3) (F,S) (Formerly DSCI 4493) (P: OMGT 3123)
  5. Leadership and Professional Development - 9 s.h.
    BUSI 1200. Strategy First (3) (F,S,SS)
    BUSI 2200. Experiential Leadership Teams in Action (3) (F,S,SS) (P/C: BUSI 1200)
    BUSI 3200. Professional Development and Ethical Leadership (2) (F,S,SS) (P: Acceptable portfolio progress; P/C: BUSI 2200)
    BUSI 4200. Leadership Capstone (1) (F,S,SS) (P: BUSI 3200; senior standing; declared major in College of Business)
    Leadership and Professional Development Portfolio must be completed prior to graduation.
  6. Electives to complete requirements for graduation.

Business Administration Minor

The minor requires 24 s.h. of credit as follows:
ACCT 2101. Survey of Financial and Management Accounting (3) (F, S) (P: Math 1065)
ECON 2113. Principles of Microeconomics (3) (F,S,SS) (FC:SO)
FINA 2244. Legal Environment of Business (3) (F,S,SS)
FINA 3004. Survey of Financial Management (3) (F,S) (P: ACCT 2101 or 2401; ECON 2113; MATH 2283)
MATH 2283. Statistics for Business (3) (F,S,SS) (P: MATH 1065 or 1066 or equivalent) or equivalent introductory statistics course. If another statistics course is substituted, an additional business course numbered 3000 or above will be required to meet requirements for the minor.
MGMT 3202. Fundamentals of Management (3) (F,S,SS) (P: ECON 2113)
MIS 2223. Introduction to Computers (3) (F,S,SS)
MKTG 3832. Marketing Management (3) (F,S,SS) (P: ECON 2113)

Bachelor’s and Accelerated MBA Program

Students in fields other than business who are interested in careers in private or public sector management may complete the BA or BS and, if qualified, may complete the master of business administration in one additional year. The typical MBA program requires two years, or 60 s.h., beyond the four-year bachelor’s degree. However, the accelerated program allows the student to meet up to 27 s.h. of the MBA by waivers, on a course-by-course basis, if the equivalent undergraduate courses are completed with a grade of A (4.0) or B (3.0). The remaining 33 s.h. of the MBA may then be completed in two semesters and a summer session (two summer terms).

As part of the foundations curriculum requirements, minor field, concentration, and electives, the student will prepare for the accelerated MBA program by completing the following courses with a grade of A (4.0) or B (3.0): ACCT 2401*, 2521*; COMM 2420; ECON 2113*, 2133; ENGL 3880; FINA 2244*, 3724*; MGMT 3202*, 3352; MIS 2223*, 3063; MKTG 3832*; MATH 1066, 2283*. Completion of the courses marked with an asterisk (*) will qualify students for a minor in business administration as part of the undergraduate degree. Students in programs which require ENGL 3820; ITEC 3290; MATH 2119, 2122, or 2172; and MATH 2228 may substitute these courses for the comparable courses above. Students who are unable to complete the entire program should consult their advisor or the assistant dean of graduate programs in the College of Business for the most appropriate combination of courses.

There is a separate entry process for admission to the MBA program. Students must consult the assistant dean for graduate programs in the College of Business at the beginning of their senior year about the entry requirements.