East Carolina University. Tomorrow starts here.®
 
Welcome to ECU Licensing
Graphics and Licensing Standards


Athletic Licensing


 
 
 
Official Colors
 
 
 
 
 
 
 
 
 
 
 
 
 
Any use of all marks requires written approval prior to production. The name and marks of East Carolina University are controlled under a licensing program administered through the Collegiate Licensing Company (CLC).


Official School Colors
The school colors for East Carolina University - purple and gold - date back to 1909 and were selected by a committee of students. Below is a list of all the official color selections for ECU logos, by acceptable color model.

COLOR PANTONE HEXADECIMAL CMYK (Print) RGB (Screen)
      PURPLE PMS 268 592A8A 86 - 100 - 0 - 12 89 - 42 - 138
      GOLD* PMS 109 FFC702 0 - 14 - 96 - 0 255 - 199 - 2
      FLESH PMS 728 D3A985 17 - 34 - 50 - 0 211 - 169 - 133
      WHITE White FFFFFF 0 - 0 - 0 - 0 255 - 255 - 255
      BLACK Black 000000 75 - 68 - 67 - 90 0 - 0 - 0

*On coated paper, Gold preferences are PMS 123, Hex #FDC82F, CMYK 0-21-88-0, and RGB 253-200-47.

NOTE: At times, an expanded color palette or colors outside of the core palette is necessary. Examples would be the occasional use of a unique uniform, like those that support special initiatives such as breast cancer or honoring U.S. military service members. Although acceptable for special situations, utilizing colors outside of the primary color palette is not intended for long-term use. Retail branding has seasonal palette flexibility and when used correctly, will complement the primary color palette utilized by ECU Athletics.

Trademarks of East Carolina University may appear in full color or one color versions as shown throughout the licensing site. They should appear only as shown or otherwise permitted by the licensing office. One color marks may appear in purple, gold, black, or white, allowing for a variety of background color options.