Welcome to ECU Licensing
Graphics and Licensing Standards

Any use of all marks requires written approval prior to production. The name and marks of East Carolina University are controlled under a licensing program administered through the Collegiate Licensing Company (CLC).

What is the purpose of our licensing program?
The University feels it is necessary for the protection and enhancement of the University's image and brand to standardize a logo and establish a formal process for approval of the products marketed with East Carolina University official symbols and promotional uses. This helps strengthen the identity of the University and prevents inappropriate use of the University name and/or image.

What marks may be used to represent the University?
East Carolina University has designated that only officially licensed trademarks may be used to represent the University. These marks are represented throughout the various pages of this site. All marks of the University are protected.
What types of products may be licensed?
A wide variety of products are licensed for the University, including apparel, glassware, and decorative items, among others. The University will consider any product, but no product will be licensed by ECU until the University has approved it.
What happens when a trademark is used without permission or without a license?
Any use referencing the University requires the express written permission of the University and The Collegiate Licensing Company. The University legally protects its marks and the institution's image through the licensing program and unlicensed use of trademarks is subject to state and federal anti-counterfeiting laws.
What are the laws pertaining to licensed trademarks and products?
North Carolina state laws and United States federal laws prohibit the use, reproduction and counterfeiting of licensed trademarks and infringement of these policies is punishable in varying degrees, depending on the type and severity of the infringement.

Some possible penalties for trademark infringement include:
Class 2 misdemeanor: possessing items with retail sales value (RSV) under $3,000
Class I felony: possessing items with RSV between $3,000 and $10,000
Class H felony: possessing items with RSV exceeding $10,000
Class H felony: knowingly producing/reproducing counterfeit items

Additionally, the plaintiff may be entitled to:
Triple the damages the plaintiff sustained, OR
Triple the profits the defendant made.

Important links regarding penalties and trademark licensing include:
How do I tell if merchandise is licensed?
The "Officially Licensed Collegiate Products" hologram appears on all licensed merchandise for the University and the other Consortium members of CLC. Any merchandise not bearing these labels for schools represented by The Collegiate Licensing Company, but using a University mark may represent an infringement of trademark punishable by law.
CLC Hologram
CLC Hologram
CLC Hangtag
CLC Hangtag - not to scale
What if I do not see the "officially licensed" label or find a product is not licensed?
Please notify the University licensing office of any suspect products to help protect the University's name and image. Companies who produce and sell unlicensed (counterfeit) products do not support the Pirates financially, unlike those who are licensed by the University. Unlicensed products may present an image inconsistent with that being set forth by the University. If you would like to report counterfeit merchandise or have a question regarding the authenticity of any product please contact The Collegiate Licensing Company or University Licensing Coordinator.


What procedures do university and student organizations follow when producing items to represent the University?
University and student organizations cannot develop their own marks and must use official marks of the University. A standard approval process has been established. Please go to Logo Review and Approval Process for further information.