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There’s nothing more daunting than walking into an ECU Athletic Stadium or Arena on game day and seeing a sea of Purple and Gold. The Trademark Licensing Office, established in 1984, administers the East Carolina University brand that is derived from a long history of character, determination, pride and purpose that has built East Carolina into a great university. As we carry this Brand of East Carolina, we also represent the countless numbers of ECU alumni, supporters, and current and former ECU students who share this same spirit, values, drive and determination they carry through their lives beyond the institution.

East Carolina University Trademark Licensing Office encompasses a true Pirate brand with school colors, identifiers, and word marks. Explore this website and discover what makes an ECU Pirate.