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Welcome to ECU Athletic Licensing
Athletics Licensing Standards

Any use of all marks requires written approval prior to production. The name and marks of East Carolina University are controlled under a licensing program administered through the Collegiate Licensing Company (CLC).

Online Retailers
These retailers offer officially licensed ECU merchandise available online 24 hours a day.

ECU Pirates: Official Online Store

Retail Champions
The central goal of the Retail Champions Program is to recognize retailers who are committed to supporting the University by carrying officially-licensed ECU merchandise throughout the year. East Carolina University encourages alumni and fans to visit these fine retailers to purchase their Pirate gear. Click here for a complete list of ECU's Retail Champions.