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ECU Recognized for Exceptional Fundraising Efforts


CASE

East Carolina University’s increasing strength in fundraising has been recognized by the Council for Advancement and Support of Education (CASE).

ECU was recognized as a winner of the organization’s WealthEngine Award for Educational Fundraising. Through the award, ECU was named to the Circle of Excellence in the categories of Overall Improvement in Fundraising and Sustained Excellence for Fundraising.

Notably, ECU is one of only two universities in the country to receive the Sustained Excellence Award. This award recognizes those institutions that have received CASE-WealthEngine Awards for Educational Fundraising in either Overall Performance or Overall Improvement in three of the last five years.

Case Award Inset 1

Mr. Michael Dowdy, Vice Chancellor of University Advancement

“This recognition is a tribute to the dedication, hard work, and commitment of our many volunteer leaders, staff, and most of all our generous donors,” said Vice Chancellor for University Advancement Michael Dowdy.

This annual award is given to institutions that show consistent growth in fund-raising programs, as calculated by three years of data submitted to the Council for Aid to Education’s annual Voluntary Support of Education Survey and the National Association of Independent Schools.

Participants for this award are judged on criteria including the pattern of growth in total support, overall breadth in program areas, pattern of growth in each program area, pattern of donor growth among alumni and individual donors, impact of the 12 largest gifts on total support, total support in relation to the alumni base, and the type of institution.

Winning the CASE award is just another indication that the university has experienced continued success with its Second Century Campaign. This campaign is vital to fulfilling ECU’s strategic plan, which covers issues from increasing scholarships for students, to supporting faculty and academic programs, and making capital improvements to campus. So far, the university has raised nearly $174 million of its $200 million goal.

Indeed, East Carolina’s many successes in fundraising are something for the university to be proud of.

“This award for Overall Improvement is proof of the growing level of support we receive from the Pirate Nation,” Dowdy said. “ECU has grown a great deal over the past three years, and our donors, friends, and alumni have stepped up to help provide some of the financial support needed by faculty and students as we manage this growth. The CASE-WealthEngine Award is a wonderful recognition of increased private support and its powerful impact on our university.”

Dowdy emphasized that winning the award would not have been possible without the hard work of the dedicated individuals working with University Advancement and those who have supported the university through the years.

CASE’s main mission is to help educational institutions and the professionals who work in those institutions in advancement areas such as alumni relations, communications, development and marketing. CASE strives to aid these professionals with creating stronger relationships with their donors, raising funds for campus projects, producing recruitment materials and fostering public support of education.

WealthEngine, the sponsor of the award, is the leading wealth research services firm for nonprofit organizations and financial-services companies. The company gathers data in order to help marketers and development professional improve their fundraising, up-selling, and cross-selling strategies.

7-13-10