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Pieces of Eight


Second Century Campaign Aims to Raise $200 Million

By Kara Loftin

On March 27, more than 300 people gathered to kick off the Second Century Campaign, East Carolina’s first campaign in 15 years. At the celebration, ECU Vice Chancellor for Advancement Mickey Dowdy announced the financial target for the campaign, $200 million by Dec. 31, 2012. To date, $90.71 million has been raised toward that goal.

“Although we have set a financial target for the campaign, its true focus is not fund raising; it is enriching, changing and saving lives at East Carolina and in the region and state as a whole,” Dowdy said.

The Second Century Campaign will raise funds to fulfill the strategic plan set out by Chancellor Steve Ballard last fall. The plan’s strategic initiatives include expanding and strengthening scholarship programs, establishing distinguished professorships, endowing established cultural programs, strengthening research programs with a direct impact on economic development, expanding research into the cause, treatment, and cure of diseases most prevalent in the region and state and supporting the construction of new campus facilities.

“The kick off of the Second Century Campaign marks the beginning of a four-year journey for East Carolina,” Dowdy said. “It is a journey that will chart the course toward a bold vision for the university, and we hope you will join with us in making that vision a reality.”

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This page originally appeared in the April 4, 2008 issue of Pieces of Eight. Complete issue is archived at