The Rationale Behind the Unified Visual Identity
The elements of the visual identity outlined on the following pages represent an effort to create a unified “family” look for the university’s communication materials.
Every organization is perceived in some manner by its constituents. In the absence of an image cultivated by the organization, the general public will create its own. East Carolina University has grown quickly from its days as a teacher training school. Unfortunately, that rapid growth has not always been matched by a careful cultivation of the university’s image. As a result, the university faces challenges related to perception and awareness.
The elements of the visual identity outlined on the following pages represent an effort to create a unified “family” look for the university’s communication materials. By defining the framework upon which designs are created, we do limit design options. But we also eliminate much of the ill-conceived design that proliferates in the absence of standards for applying design. By implementing a unified identity, the university projects a more professional and consistent image. The result is a strengthening of the ECU brand.
The success of each part of the university contributes to the reputation of the whole institution, and the reputation of the university affects the success and reputation of each unit. It is in everyone’s best interest that our promotional efforts across campus present a consistent, high-quality image.
This image policy applies to everyone; adherence is expected and required of all university units. One of the easiest ways to ensure that you are in compliance with the image policy is to work with University Marketing in developing your promotional and communication materials.
The East Carolina University word marks, centennial mark, the university seal, arches logo, ECU Physicians word mark, Alumni Association marks, and the athletics spirit marks are the only marks approved for use by the university community. These marks supersede and replace all other logos or marks used by individual units, departments, or programs. No other marks or logos may be used to represent the university and its programs without receiving prior written approval from the director of University Marketing or the assistant athletics director for licensing, respectively. Use of the university seal is limited.