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image of the centennial mark


image of the word mark
The Centennial Mark

General Guidelines

The East Carolina University centennial mark was initially created for use with marketing projects associated with the university’s centennial celebration. We are now encouraging use of this mark exclusively, in place of the arches logo, through the end of the centennial (October 2009), when it will be modified for use as the new university logo.

The centennial mark should be treated as a signature, the official stamp of approval that says, “This comes from East Carolina.” It should not be used as a primary graphic element. The preferred placement of the mark on multipage documents is on the back cover. This, of course, does not apply to items with only one face, such as billboards, banners, ads, and postcards.

When the mark is applied to promotional items (e.g., decals, desk items, signs, T-shirts, etc.), the director of University Marketing must be consulted before proceeding.

If you have specific questions or need more information about the centennial mark, please call Clint Bailey, director of University Marketing, at 252-328-2606 or Brent Burch, senior art director in the Department of University Publications, at 252-328-1274.

The Design

The East Carolina University centennial mark consists of arches, waves, and the words “1907–2007 Centennial.” The centennial word mark, which can be used in place of the East Carolina University word mark, consists of the centennial mark and the words “East Carolina University” out to the side. These elements are in a specified relationship to one another. Do not alter the arrangement in any way other than what is explained in this guide.

The area around the mark must be free of type or graphics. When placing text or graphics next to the mark, a minimum space of one-quarter of an inch around the entire mark must be maintained.

The spacing and the relationship of the elements in the mark may not be altered in any way. For example, the arches and waves may not be used without the “1907–2007 Centennial,” and neither the relative width nor size of the rules nor the typeface may be changed.

image of the spacing for the centennial and word mark


Size

The centennial marks may be reduced or enlarged proportionally, but the relationship of the elements may not be altered or modified in any way.

The configuration of the centennial marks must be used as a whole. They may be reduced or enlarged proportionally, but the relationship of the elements may not be altered or modified in any way. The minimum reproduction size of the mark is one inch; minimum size of the word mark is four inches wide. Do not distort the mark when resizing it.

image of the size of the centennial and word mark


Color

The centennial mark can print in one or two colors. Purple, gold, black, and white are the preferred colors for printing the mark. See color specifications below.

The mark should print on a solid area of color or on a white background, but not on a competitive or boldly textured background.

image of the approved colors for the centennial mark


The centennial word mark can print in one, two, or three colors. Purple, gold, black, and white are the preferred colors for printing the mark. See color specifications below.

image of approved colors for the word mark


Usage and Placement

The East Carolina word mark is still the preferred treatment to introduce and identify the university on the cover of a printed piece; however, the centennial word mark, as shown in the bottom left example, can be used in its place if applicable. The centennial mark itself should not be used as the primary identifier for the university. On multipage pieces, the centennial mark should be used as a footnote or on the outer back panel of a multipage piece, as long as the East Carolina University word mark is prominent.

For questions or clarification on the usage of the centennial marks, please contact Clint Bailey, assistant vice chancellor for University Marketing, at 252-328-2606 or Brent Burch, senior art director in the Department of University Publications, at 252-328-1274.

image of proper and improper use of the centennial and word mark



IMPROPER TREATMENTS:
CENTENNIAL MARK

image improper use of a drop shadow on the centennial mark
Do not apply a drop shadow.
image improper stretching or manipulation of the centennial mark
Do not stretch or manipulate aspect ratio in any way.

image of improper separation of the elements of the centennial mark
Never separate or rearrange elements of the mark.
Do not attempt to recreate the mark.

image of the improper typefaces of the centennialmark
No other typefaces may be used in the centennial mark.

image of the improper screen of the centennial mark
Do not screen any element of the mark.

image of the improper color of the ecu centennial mark
Only use specified colors in the mark.

image of the improper background color for the centennial mark
Do not place mark on competing background.




IMPROPER TREATMENTS:
CENTENNIAL WORD MARK
image of improper rearrangement of the ecu centennial and word mark
Never separate or rearrange elements of the word mark, or alter treatment of the registration mark.
image of improper stretching or manipulation of the centennial and word mark
Do not stretch or manipulate aspect ratio in any way.
image of improper fonts or type treatments of the centennial and word mark
Do not change fonts or type treatments.
image of improper colors in the ecu word mark
Only use specified colors in the word mark.
image of improper use of color background for the centennial and word mark
Do not place word mark on competing background.