The University Image
The Top 10 Things You
University Image Policy
Standards and Practices
Unified Visual Identity
The Rationale Behind the Unified Visual Identity
Official ECU Colors
Treatment of the ECU
Tomorrow Starts Here
The Centennial Mark
Other Logos and Word Marks
Printing at ECU
East Carolina University
The Top 10 Things You Should Know
The Office of University Marketing and the Department of University Publications provide expert marketing, writing, editing, graphic design, and support services free of charge to units on campus. University Publications has primary responsibility for admissions, student recruitment, and fund-raising materials.
Only approved marks may be used. No unit on campus (with the exception of student groups) is permitted to create or use a logo other than approved marks.
All student recruitment pieces must be created or approved by the Department of University Publications. All publications listing courses and degree requirements must go through the publications office for submission to academic review by Academic Affairs and the Graduate School.
All off-campus advertising (with the exception of classified ads) must be approved in advance by the assistant vice chancellor of University Marketing.
Certain statements are required on the university’s printed pieces. All publications must carry a recycling statement if printed on recycled paper, and all publications, whether printed with state or nonstate funds, must carry a statement about funding. All recruitment pieces must carry a nondiscrimination statement. All pieces promoting an event must carry an ADA statement.
All university publications (printed and electronic) must adhere to the editorial style guidelines described in this manual,
The Chicago Manual of Style
Merriam-Webster’s Collegiate Dictionary
. All university publications, whether paid for with state or nonstate funds, must adhere to the graphic standards described in this document.
University Printing and Graphics is a unit of Business Services that offers printing, copying, and graphic design services for a fee. They are located on 10th Street in the Harris Building.
Think purple; it is one of the strongest elements of East Carolina’s identity. When you’re planning a piece that uses color, try to incorporate purple into it. It is a strong visual cue to your audience that they are looking at something from East Carolina.
Copies of certain printed items must be deposited with the North Carolina State Publications Clearinghouse, including course catalogs, exhibition catalogs, journals, certain newsletters, proceedings of symposia, and student literary magazines regardless of the source of the funds covering the printing costs.
All promotional items must be submitted to the Office of University Marketing for approval before being produced. E-mail
East Carolina University
University Marketing and Publications
Building 198 | 1206 Charles Boulevard | Greenville, NC 27858 | 252.328.6037
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