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Typefaces

The consistent use of a small family of typefaces is the most important constant in helping to establish a unified look among our many publications. Two font families have been chosen as the university’s typographic workhorses. Centaur, in four variations, is a classic serif face; it is the font you are reading right now. Most lengthy body text should be set in Centaur. Gotham, in eight variations, is a strong and geometric sans serif face. It can be used for captions, bold headings, or in any application where a more modern or “logical” look is desired. Centaur and Gotham can be obtained from University Publications. Other typefaces may be used as accents, headlines, or in limited applications as appropriate. There should be a justifiable reason for using other typefaces, beyond the designer’s personal preferences.

Two font families have been chosen as the university’s typographic workhorses: Centaur, in four variations, is a classic serif face. Gotham, in eight variations, is a strong and geometric sans serif face.