Business Writing

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Powerful business writing develops from learning writing skills that work for you. Like a presentation, effective writing requires learning actions that help you engage others. If you become frustrated when you start writing, change your approach. For instance, by using a digital recorder, you may discover that your verbal narratives create better stories than a pen and paper, or a typing, approach.


Words are one-time chaotic noises that have merged into meanings. We do not think in words. It's easy to confuse our daily inner talk, or subvocalizations, as using words to think, but in fact, we are merely playing with words. Every profession has its own guidelines for playing with words. We must learn these to call ourselves a member of that profession. For instance, law is notorious for having a vocabulary that only lawyers can understand, affectionately termed legalese. Words are not a medium, but they are objects and susceptible to the same perceptual processes. Our senses encounter words as we do any other object, such as numbers, financial spreadsheets, formulas, and technology.

How does your writing brand you?You are your communication so a poorly written document brands you as less professional. One of your most important documents, your resume, can either capture the attention of a reader or persuade them to read no further. Self-proclaimed statements about your abilities undercut the impact of your branding. Instead, try writing an argument that provides insights into your skills and how they impacted the business and its clients. Turn "Provide quality service to restaurant customers" into "Served over 150 restaurant customers nightly creating a 23% weekly repeat-customer base."

Who's your target audience?Every written document has a target audience. Ask yourself, "Who is truly making the decision and how can I influence them?" This person may not be the person who initially reads the document. But, if you create a powerful story, the document begins its flow through the organization's social network. The foundation for designing a compelling story is in-depth research. You research both how the target makes decisions and the data related to the decision. Research the alternatives and the counter-positions to be thorough. Recent neuroscience research indicates that our decisions are guided more by emotion than logic so understand that values underpin decision making. It's the impacts that turn the "blahs" into powerful words.

What strategies can I use to improve my writing?These BCC APPS will help you improve your writing skills.