Margaret P. Conchar Assistant Professor, Department of Marketing & Supply Chain Management College of Business East Carolina University 3126 Bate Building Greenville, North Carolina 27858-4353 252-328-5329 concharm@ecu.edu
Dip. Datametrics
University of South Africa
1985
BSc
University of South Africa
1994
PhD
University of Georgia
1999
Research Interests: Consumer Behavior (risk, motives, & optimal consumption experience)
and Advertising (the interface between advertising and finance, accounting, or economics)
