Seth Ketron is an Assistant Professor of Marketing in the Department of Marketing and Supply Chain Management at East Carolina University. Dr. Ketron graduated from the University of North Texas in 2017 with a PhD in Business (concentration in Marketing).
Dr. Ketron’s research interests encompass consumer behavior/psychology and retailing. He focuses on research related to consumers’ size perceptions, including size labeling in food and apparel contexts, and also seeks to understand how dispositional factors influence size perceptions and biases. His work has been published in a variety of journals.
Prior to his academic endeavors, Dr. Ketron held positions in corporate inventory management for JC Penney and the TJX Companies, Inc. as well as department-level store management for Belk. Through these experiences, Dr. Ketron developed a passion for retailing (and can’t help but to straighten hangers and stacks of clothing during shopping trips!).
Originally from East Tennessee, Dr. Ketron enjoys spending time with his spouse and is the proud parent of two snorting and spoiled English bulldogs, Humphrey and Belle. He also has developed an affinity for cooking and enjoys the outdoors, traveling (especially on cruises), reading, and writing.