W. Jason Rowe, Associate Professor
Department of Marketing & Supply Chain Management
College of Business
East Carolina University
3102 Bate Building
Greenville, NC 27858-4353
Jason Rowe joined the College of Business at East Carolina University in the fall of 2010 after receiving his Ph.D. in Business Administration (Marketing) from the Gatton College of Business and Economics at the University of Kentucky.
Dr. Rowe's research focuses on buyer-seller relationships in business-to-business marketing and performance feedback in the context of professional selling. He also studies entrepreneurial marketing strategy and the effects of pricing decisions in retail markets.
Prior to his academic career, Dr. Rowe held multiple sales and marketing positions in the consumer goods and medical device industries. Most notably, he worked in sales and sales management for a large beverage distributorship and held the position of Marketing Manager for a global soft drink company with the responsibility of developing and implementing marketing strategy in the Mid-Atlantic region of the United States.
In addition to his Ph.D., Dr. Rowe has a bachelor of business administration degree and a master of business administration, both from Marshall University.