Sonic Plaza
COB


William Swart,
Professor
Department of Marketing and Supply Chain Management
College of Business
East Carolina University
314 Slay Hall
Greenville, NC  27858-4353
252-328-1414
swartw@ecu.edu

William Swart is professor of Marketing and Supply Chain Management at East Carolina University. He holds a Ph.D. in Operations Research and a M.S. in Industrial and Systems Engineering from the Georgia Institute of Technology and a B.S. in Industrial Engineering with Honors from Clemson University.

Dr. Swarts' experience is diversified between industry and academia. In academia, he served as Provost and Vice Chancellor for Academic Affairs at East Carolina University, Dean of Engineering at New Jersey Institute of Technology and Old Dominion University, Associate Dean of Business and Economics at California State University, Chairman of the Department of Industrial Engineering and Management Systems at the University of Central Florida. In industry, he served with Burger King Corporation, DuPont, and International Paper Company.

At Burger King Corporation (BK), he held a number of positions including Manager of Operations Research in the Marketing Research Department, Manager of Human Engineering and Quality Control, Director of Industrial Engineering and Operations Research, Vice President for Operations Systems and Vice President of Management Information Systems. He is credited with pioneering the concepts of Industrial Engineering and Operations Research in the restaurant industry. He led the development of BK's Labor program which included labor forecasting, staffing levels, positioning guides, and labor scheduling and control systems. He led a joint effort with IBM to develop a new concept of Point of Sale (POS) systems, including the first application of local networks in restaurants. He led the re-engineering of BK's information system from POS to region and corporate headquarters and obtained Pillsbury (BK's parent company) Corporate Board approval for implementation. At the request of Pillsbury Corporation he led a major study of Bennigan's, a wholly owned subsidiary, to determine opportunities to improve operations and profitability.

Dr. Swart has served as a strategic consultant to Taco Bell Corporation where he provided advice and guidance to Taco Bell's efforts in the labor area, including the design of new labor efficient restaurant concepts. He has also served as a consultant to other restaurant companies such as Ponderosa and El Pollo Loco (Flagstar Corp.). Most recently, he was the lead consultant for a study that addressed training and human performance issues across various brands of Yum! Brands, Inc.

Upon leaving Burger King Corporation, he accepted the position of Chairman of the Department of Industrial Engineering and Management Systems at the University of Central Florida. Under his leadership, the Department was named the 1993 Outstanding Public Institution of the Year by the Central Florida Council of Professional Societies. The Department also received the 1993 Davis Productivity Award from Florida Tax Watch, Inc. for its efforts to improve state government services to Florida taxpayers. While at the University of Central Florida, he worked closely with the Kennedy Space Center to establish NASA's first Industrial Engineering function to enhance the efficiency of space shuttle processing. His efforts were recognized through a NASA/JFK Group Achievement Award and a JFK Center Director Presentation.

Dr. Swart remains active as a strategic consultant for industry. His professional achievements have been honored by the Institute of Industrial Engineers with the 1994 Operations Research Practice Award. He was awarded the Achievement in Operations Research Medal from the Institute for Operation Research and Management Sciences (INFORMS)and has been named an Edelman Laureate for twice having been a finalist in the prestigious Edelman Competition for the best Operations Research application in the world.

Professor Swart has been professionally active in Latin America, Europe, Asia, and the Middle East and is fluent in four languages. He has over 90 publications and has been Principal Investigator for grants and contracts in excess of $10 million.