Brian J. Taillon, Ph.D. is an Assistant Professor of Marketing and Supply Chain Management. He joined the College of Business at East Carolina University in 2017 and is proud to be a Pirate! His current research interests include areas such as marketing communications, consumer behavior, and retailing. He is especially interested in consumer responses to mental imagery in advertising.
Dr. Taillon enjoys working closely with students to bridge marketing theory and practice through experiential learning opportunities. Currently, he teaches Marketing Strategy. Prior to joining the faculty at ECU, Dr. Taillon taught marketing courses at The University of Akron and New Mexico State University. He loves to be in the classroom and challenges his students to build professional and personal skills preparatory for a successful career in business.
Dr. Taillon earned his Ph.D. in Business Administration (Marketing) from New Mexico State University (2017). He also holds an M.B.A. in Strategic Marketing from The University of Akron (2008) and a B.S.B.A. in Marketing Management from Youngstown State University (2005). He is a member of the American Academy of Advertising, American Marketing Association, Society for Marketing Advances, and Marketing Management Association. Currently, he is a Vice Chair of Membership Insights and Analytics for the American Marketing Association (AMA) Higher Education Special Interest Group (Higher Ed SIG).
Prior to academia, Dr. Taillon worked in hospitality management for a full-service resort hotel. He also has consulted for a variety of businesses and organizations. He enjoys spending free time with his family, traveling, working out, visiting amusement parks, and trying new restaurants.