Top Marketing & Supply Chain Management
(click course title for detailed description)
Department of Marketing and Supply Chain Management
Dr. Ken Anselmi, Chairperson, 3414 Bate Building
MKTG 6162 Marketing Management (C)
Prerequisite: Consent of Assistant Dean for Graduate Programs
The definitions, concepts, practices, and analytical tools used in the marketing of goods and services. Includes environmental variables, e.g., legal, social, ethical, cultural, ecological, and technological issues and marketing's role within profit and non-profit organizations.
MKTG 6642 Marketing Research (E)
Prerequisites: DSCI 6123 and MKTG 6162
Methods, techniques and procedures of marketing research. Emphasis is placed on the various methods of acquiring information for marketing management decision making. A major group project or case is required.
MKTG 6652 Seminar in Marketing (E)
Prerequisite: MKTG 6l62
Selected topics in marketing.
MKTG 6662 Electronic Markets (E)
Prerequisite: DSCI 6143 and MKTG 6162
Examines processes necessary to integrate a website into an organization's strategic plan and the basics of the internet. Focuses on strategic application or website to enhance corporate profit, serve customers, and market organization. Considers how various types of hardware, software, and telecommunications enable and support integrated, e-business processes in an organization. Covers improvement, enhancement, and promotion of the site. Including registering with search engines and directories.
MKTG 6762 Business-to-Business Marketing (E)
Prerequisite: MKTG 6162
Examines exchange between businesses and between businesses and government. Includes strategic implications of marketing high volume, high cost, or high technology products or services to organizations. Focuses on group buying processes, inter-firm dynamics and relationship building, marketing mix considerations, and effects of the global marketplace. Includes organizational buying process, customer and supply chain relationships, electronic linkages and exchange models, globalization, strategy development, and the marketing mix.
MKTG 6822 Marketing Strategy (B)
Prerequisites: ACCT 6241 and MKTG 6162
Market analysis and strategy formulation. Emphasis will be placed on the application of marketing concepts to a variety of organizations.
MKTG 6842 Consumer Behavior (E)
Prerequisite: MKTG 6162 or consent of instructor
Overviews of current theory and research in consumer behavior and their application to the development of marketing strategy for profit and non profit businesses. Applications of consumer behavior to social marketing.
MKTG 6992 Global Marketing (E)
Prerequisite: MKTG 6162
Analysis of the marketing decision-making, strategy development, and operational performance of firms involved in international business.
OMGT 6123 Quantitative Methods (C)
Prerequisite: Consent of Assistant Dean for Graduate Programs
Basic quantitative concepts and their applications to decision models.
OMGT 6213 Operations Management (C)
Prerequisites: MIS 6143 and OMGT 6123
A survey of the production/operations functions of both manufacturing and non-manufacturing organizations. Topics include production planning, demand management, materials management and control, capacity considerations, and quality control. Both domestic and international applications will be examined.
OMGT 6333 Project Management
Prerequisite: OMGT 6123
Concepts and technology of project management as applicable to a wide range of business and technical situations. Focus on behavioral and organizational aspects as well as quantitative methods and computer systems in project management.
OMGT 6383 Supply Chain Systems
Prerequisite: OMGT 6213
Application of technology to three key aspects of a supply chain’s competitive advantage: product design, product demand estimation, and supply chain systems analysis.
OMGT 6493 Quality Management
Prerequisite: OMGT 6213
Quality management principles and application in business enterprises and global supply chains.
OMGT 6613 Management Science (B)
Prerequisite: OMGT 6213
An introduction to methods and models used in the application of management science to managerial and organizational decision making with emphasis upon deterministic models. Topics include: decision theory, mathematical programming, network models, and deterministic simulation
OMGT 6683 Statistical Methods (B)
Prerequisite: OMGT 6123
Multiple correlation and regression, forecasting, analysis of variance and selected non-parametric statistical techniques. Includes an application project. OMGT 6943 Topics in Operations Management (E) Prerequisites: Consent of director of graduate studies and departmental chairperson.
OMGT 6743 Logistics and Materials Management (E)
Prerequisite: OMGT 6213
The management and movement of goods and services to support supply chain management.
OMGT 6763 Supply Chain Management (E)
Prerequisite: OMGT 6213
Concepts in supply chain management and its role in global markets. Analyzing supply chains, creating supplier networks, and evaluating the performance of a supply chain.
