Marketing Concentration
The concentration in Marketing provides students with the insight needed to identify marketing opportunities, develop appropriate strategies, and put them into action. The concentration curriculum provides flexibility for students seeking careers in the fields of advertising, sales management, business marketing, research, distribution, retain management, product planning, services, and international marketing.
Marketing Concentration Course Sequence
Marketing and Supply Chain Management Degree Checksheet
Concentration Course Requirements (18 Semester Hours)
Required Courses (9 semester hours)
- MKTG 4562 Marketing Strategy
- MKTG 4662 Marketing Research
- MKTG 4732 Consumer Behavior
Elective Courses (9 semester hours of 4000 level Marketing courses)
At least 3 semester hours must be from:
- MKTG 4362 Retail Management
- MKTG 4532 Business and Organizational Marketing
- MKTG 4790 Distribution Management
Choose remaining semester hours of 4000 level Marketing electives from:
- MKTG 4352 Selling and Sales Management
- MKTG 4362 Retail Management
- MKTG 4532 Business and Organizational Marketing
- MKTG 4752 Advertising and Promotion Management
- MKTG 4762 Services Marketing
- MKTG 4782 Customer Relationship Marketing
- MKTG 4790 Distribution Management
- MKTG 4975 Electronic Commerce
- MKTG 4992 International Marketing