Marketing Concentrations

Marketing Concentration

The concentration in Marketing provides students with the insight needed to identify marketing opportunities, develop appropriate strategies, and put them into action. The concentration curriculum provides flexibility for students seeking careers in the fields of advertising, sales management, business marketing, research, distribution, retain management, product planning, services, and international marketing.

Marketing Concentration Course Sequence

Marketing and Supply Chain Management Degree Checksheet

Concentration Course Requirements (18 Semester Hours)

Required Courses (9 semester hours)

MKTG 4562 Marketing Strategy
MKTG 4662 Marketing Research
MKTG 4732 Consumer Behavior

Elective Courses (9 semester hours of 4000 level Marketing courses)

At least 3 semester hours must be from:

MKTG 4362 Retail Management
MKTG 4532 Business and Organizational Marketing
MKTG 4790 Distribution Management

Choose remaining semester hours of 4000 level Marketing electives from:

MKTG 4352 Selling and Sales Management
MKTG 4362 Retail Management
MKTG 4532 Business and Organizational Marketing
MKTG 4752 Advertising and Promotion Management
MKTG 4762 Services Marketing
MKTG 4782 Customer Relationship Marketing
MKTG 4790 Distribution Management
MKTG 4975 Electronic Commerce
MKTG 4992 International Marketing

Operations and Supply Chain Management Concentration

The concentration in Operations and Supply Chain Management prepares students for careers in the areas of sourcing, operations, and logistics. Graduates in OSCM have career choices as managers of purchasing, distribution, inventory, logistics, operations, quality, and supply chains. The OSCM curriculum also prepares graduates to sit for the Certified Purchasing Manager examination.

Operations and Supply Chain Management Course Sequence

Marketing and Supply Chain Management Degree Checksheet

Concentration Course Requirements (18 Semester Hours)

Required Courses (9 semester hours)

OMGT 4383 Supply Chain Systems
OMGT 4743 Logistics and Materials Management
OMGT 4763 Strategic Supply Chain Management

Elective Courses (9 semester hours)

Choose 3-6 semester hours from:

MKTG 4532 Business and Organizational Marketing
OMGT 4733 Project Management

and

Choose 3-6 semester hours from:

MGMT 4482 Managerial Negotiation
MKTG 4362 Retail Management
MKTG 4790 Distribution Managment
OMGT 4493 Quality Management

Electronic Commerce Concentration

The concentration in Electronic Commerce is designed to prepare students for careers in web-based marketing and customer service, web project management, and support roles in marketing or management information systems.

Electronic Commerce Course Sequence

Marketing and Supply Chain Management Degree Checksheet

Concentration Course Requirements (18 Semester Hours)

Required Courses

FINA 3824 Financial Analysis and Planning
MIS 4113 Data Base Management Systems
MIS 4123 Telecommunications & Networked Systems
MKTG 4532 Business and Organizational MArketing
MKTG 4790 Distribution Management
MKTG 4975 Electronic Commerce