Marketing Concentration
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The concentration in Marketing provides students with the insight needed to identify marketing opportunities, develop appropriate strategies, and put them into action. The concentration curriculum provides flexibility for students seeking careers in the fields of advertising, sales management, business marketing, research, distribution, retain management, product planning, services, and international marketing.

Concentration Course Requirements (18 Semester Hours)
Required Courses (9 semester hours)

  • MKTG 3872 Persuading Decision Makers
  • MKTG 4562 Marketing Strategy
  • MKTG 4682 Marketing Intelligence

Elective Courses (9 semester hours of 4000 level Marketing courses)

At least 3 semester hours must be from:

  • MKTG 4532 Business and Organizational Marketing
  • MKTG 4732 Consumer Behavior

Choose remaining semester hours of 4000 level Marketing electives from:

  • MKTG 4332 Professional Selling
  • MKTG 4342 Sales Force Management
  • MKTG 4352 Selling and Sales Management
  • MKTG 4362 Retail Management
  • MKTG 4662 Marketing Research
  • MKTG 4752 Advertising and Promotion Management
  • MKTG 4762 Services Marketing
  • MKTG 4782 Customer Relationship Marketing
  • MKTG 4790 Distribution Management
  • MKTG 4792 Social Media Marketing
  • MKTG 4975 Electronic Commerce
  • MKTG 4992 International Marketing

Operations and Supply Chain Management Concentration

The concentration in Operations and Supply Chain Management prepares students for careers in the areas of sourcing, operations, and logistics. Graduates in OSCM have career choices as managers of purchasing, distribution, inventory, logistics, operations, quality, and supply chains. The OSCM curriculum also prepares graduates to sit for the Certified Purchasing Manager examination.

Concentration Course Requirements (18 Semester Hours)

Required Courses (9 semester hours)

  • OMGT 4743 Purchasing and Materials Management
  • OMGT 4753 Strategic Logistics Management
  • OMGT 4763 Strategic Supply Chain Management

Elective Courses (9 semester hours)

      Choose 3-6 semester hours from:

  • OMGT 4493 Quality Management
  • OMGT 4733 Project Management

      and
      Choose 3-6 semester hours from:

  • MKTG 3872 Persuading Decision Makers
  • MKTG 4532 Business and Organizational Marketing
  • MKTG 4682 Marketing Intelligence
  • MKTG 4790 Distribution Managrment
  • OMGT 4383 Supply Chain Systems