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Linda Kean, Acting Director
Education:
Ph. D. University of Wisconsin
MA University of Wisconsin

Research Areas:
Health Communication, Media Effects, Campaign Design and Effectiveness

Research Publications:
Kean, L.G. and Prividera, L.C. (2007). Communicating about race and health: A content analysis of print advertisements in African American and general readership magazines. Health Communication, 21, 289-298.

Krcmar, M. and Kean, L.G. (2005). Uses and gratifications of media violence: Personality correlates of viewing and liking violent genres. Media Psychology, 7, 397-415.

Kean, L.G. and Albada, K.F. (2003). The relationship between college students’ schema regarding alcohol use, their television viewing patterns and their previous experience with alcohol. Health Communication, 15 (3), 277-298.

Kean, L.G. & Albada, K.F. (2002). The association between television viewing and college students’ perceptions, attitudes and behaviors regarding alcohol use. Web Journal of Mass Communication Research, 5, (2).

Godbold, L.C. (2002). Alcohol in the media. Encyclopedia of Communication and Information. New York: MacMillan Reference, USA.

Courses Taught:
Introduction to Communication, Media Effects, PR Theory, PR Strategies, Small Group Communication, Senior Seminar

Dr. Kean is also an Adjunct Associate Professor for the Department
of Family Medicine, Brody School of Medicine
 
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