Dr. Linda G. Kean
Director and Associate Professor
M.A. Media Effects, University of Wisconsin, 1994
Ph.D. Media Effects, University of Wisconsin, 1998
B.S. Broadcast Journalism, University of Illinois, 1989
Communication theory, media effects, media and health, health communication, small group communication, public relations theory, public relations strategies, media ethics, senior seminar
Dr. Kean’s main area of research is health communication with a focus on the mass media. One facet of her research is designing and evaluating mass media campaigns that promote the adoption of positive health behaviors. Dr. Kean is also interested in how advertising and entertainment media messages influence individual’s perceptions, attitudes and behaviors regarding health topics.
Dr. Kean's work has been published in: Communication Research, Health Communication, Media Psychology, Journal of Health Communication, and, Women & Language.