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Today at the Brody School of Medicine

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Dean's message

We are well into another academic year, and while faculty, staff and students have a lot to smile about, we still have much work to do. As I approach my one-year anniversary as interim dean and vice chancellor, one thing I have learned is that the people of Brody are clearly devoted to the school and are up to the challenges that lie ahead.

One of those challenges is to address the environmental and cultural issues identified through the work of the BSOM cultural assessment team and the ECU climate survey. We must find productive ways to value and recognize every employee's work, ideas and contributions to our mission. We must also become more aggressive in creating an inclusive, respectful culture conducive to teaching, learning, working and top quality patient care. While the school's leadership will play a pivotal role in this work, everyone in the school community must participate and demonstrate each day that they value each person around them.

Another challenge topping the list is the work the dean search committee is doing to identify a new dean to lead our medical school. The committee is working diligently to find just the right candidates for Brody. More information about their work is below.

A third important area is making sure ECU Physicians, our Medical Faculty Practice Plan, builds on the great progress we made last year. We can’t afford to relax and fall back into deficits. We have to continue to find new ways to meet our patients' needs and to put our patients first. New practice sites, such as Moye Medical Center, are helping us increase our patient volumes and revenues and improve patient satisfaction and efficiency. We will continue to strengthen customer service through additional staff training in this area and as we roll out the "Patients First" initiative, described in more detail below.

Brody is also working to meet the university's research ambitions. We had a record year in 2006-2007 with more than $20 million in research grants and external contracts. Recent grant announcements continue that trend. Congratulations to our faculty for this accomplishment despite difficult financial times last year.

While nationwide the number of students choosing to pursue family medicine has fallen in recent years, we continue to fulfill our mission of providing our state with family medicine and other primary care physicians. Even as we look to expand specialty services and improve financial performance, we will not stray from our mission of producing primary care physicians.

A very important part of our mission is educating nontraditional and minority students. We are doing well in that area but must expand that commitment to diversifying our faculty and staff as well. Faculty diversity is a focus of ECU as a whole and will be an important goal for Brody as well. We continue to prepare for the increased number of students, 76, who will enter our school next August. The members of the class size task force spent many hours researching the feasibility of increasing the class.

Likewise, we will continue serving eastern North Carolina through efforts such as the Bernstein Center, which we are helping lead, and a Veterans Administration clinic led by Dr. Jim Byrd. We also recently provided outreach and education via the Mini-Med School. One hundred participants from Pitt County and beyond learned about health care innovations as well as how to better take care of their own health. Thank you to our faculty, staff and students for volunteering their time, talents and expertise with these community residents.

Thank you for your hard work in helping Brody meets its goals.

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Dean search moving ahead

The dean search committee, led by Dr. Daniel Moore, has met almost every week since late August to make sure we are on the right track in our search for new leadership. Committee members with a representative of the university’s Office of Equal Opportunity and Equity to ensure compliance and to learn about key diversity issues. The committee has retained the search firm of Witt Keiffer to assist with finding a new dean. This firm has decades of experience recruiting for academic health care positions and has a strong record in diversity.

Committee members are also working on an advertisement for the position of dean. They want to make sure the documents that define the jobs of the dean and vice chancellor for health sciences clearly differentiate areas of responsibility and authority.

The committee is energetic, working hard and will soon be asking for applications. Dr. Moore says they are doing the groundwork to make sure every candidate has a positive professional and personal experience throughout the interview process and that we find the best candidates for ECU and the Brody School of Medicine.

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‘Patients First’ describes new outlook for ECU Physicians

ECU Physicians is taking aim not only at improved patient satisfaction but also at a better experience in all aspects of patient interaction with staff and health care providers through a new program called “Patients First.”

Officials began working on Patients First during the summer. Results, direct and indirect, have been appearing in the form of the new medical practice sites at Moye Medical Center; new advertisements; a new ECU Physicians Web site; and more. In November, patients will be able to give their opinions via a new satisfaction survey.

As part of launching patients first, approximately 730 clinical and support staff recently attended a half-day customer service session at the Greenville Convention Center led by The Studer Group, a national firm specializing in health care customer service.

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ECU Physicians introduces new tagline

As part of an effort to strengthen the reputation and further promote the services of ECU Physicians, the clinical marketing committee, in conjunction with University Marketing, has selected the tagline “Smart medicine” for the practice. The new message replaces “Committed to caring” and seeks to underscore ECU Physicians’ unique position in the market as the dynamic medical practice of a top medical school with expert physicians delivering high-quality, state-of-the art care for eastern North Carolina and beyond. We will incorporate “Smart medicine” into advertising and other marketing materials for the practice.

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School, researchers receive grants

ECU has received a $1.1 million grant from the National Institutes of Health to study the effects of carbon nanotubes on cardiovascular health. Primary investigator is Dr. Christopher Wingard, associate professor in the Department of Physiology. Other investigators are Dr. Robert Lust, professor and chairman of physiology; Dr. Michael Van Scott, professor of physiology; and Dr. Benjamin Harrison, a chemist at Wake Forest University.

Dr. Mark Mannie has received $414,548 over three years from the Multiple Sclerosis Society to further his research into a possible vaccination strategy to inhibit the autoimmune responses that are believed to be the cause of multiple sclerosis.

Dr. Irene Hamrick, associate professor of family medicine and director of the geriatric fellowship program, and Dr. Seema Modi, assistant professor of family medicine, each received a geriatric academic career award from the federal Health Resources and Services Administration. Their awards each pay $42,000 per year for 3 years.

Congratulations to these and the other faculty members who have recently received grants.

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Department of Cardiovascular Sciences now reality

The ECU Faculty Senate and Chancellor Ballard have approved the creation of the Department of Cardiovascular Sciences.

The new department promises to improve collaboration among faculty members who specialize in the heart and vascular system, streamline care for our cardiovascular patients and add educational value for students. Led by Dr. T. Bruce Ferguson, it will be the key department in the new East Carolina Heart Institute. As chairman, Dr. Ferguson will report to the medical dean and the director of the heart institute, Dr. W. Randolph Chitwood Jr.

The new department should make the organization of the heart institute more streamlined and fiscally transparent.

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CHSC now part of Laupus Library

The Center for Health Sciences Communication is now under the umbrella of Laupus Library. In addition, Dr. Dorothy A. Spencer, who leads the library, has been named associate vice chancellor for communication and information resources. CHSC will be reorganized and will continue to provide Web design, photography, television production, videography and videoconferencing for the entire Division of Health Sciences as well as the continued management of ECU-TV. CHSC will remain at 1S-10 in the Brody Medical Sciences Building.

Formerly part of CHSC, telemedicine will operate as a separate medical school service under the leadership of Dr. Peter Kragel. On that subject, the Telemedicine Center recently hosted mental health experts from across the state to demonstrate the capabilities of psychiatric telemedicine as the state revamps the way it treats mental health.

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Construction update

Several new construction and renovation projects are occurring on or near the health sciences campus. Here are updates on four of them:

School of Dentistry
An architectural firm has been selected to design the new 112,500-square-foot dental school building and approximately 10 service learning centers.

East Carolina Heart Institute
Construction is on track for completion next May.

Former Laupus Library
Renovations of this space are on hold while we review how best to use the space and how to fund it.

Moye Medical Center
General internal medicine has moved its practice into the second floor of this building. Construction on the third floor, the planned home of a new endoscopy center we are building with PCMH, is expected to be complete in February. Also, the city of Greenville presented ECU Physicians and the site developer with a community appearance award Oct. 5.

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Alumni news

We’re looking forward to seeing our medical alumni at the reunion dinner Friday, Oct. 26 for the classes of 1982, 1987, 1992 and 1997. As our school matures, we have been working to revitalize our alumni outreach and have chartered an official alumni society led by Dr. William Burke ’82. More alumni news and information is available online at http://www.ecu.edu/mhsfoundation.

Five medical alumnae, Drs. Linda L. Willis, Shelly S. Harkins, Lynn Lawry, Lisa Callahan and Linda R. Edwards, and one doctoral alumna, Dr. Renu G. Jain, were named among ECU’s 100 Incredible Women by the university’s Women’s Roundtable. I was also honored and humbled to be included in that group as a nursing alumna.

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Faculty, staff and student accolades

Dr. Loretta Kopelman, a professor and former chairwoman of medical humanities, has received the 2007 William G. Bartholome Award from the American Academy of Pediatrics. The award recognizes an individual or group for significantly impacting public discussion of ethical issues in pediatric medicine.

Dr. Emmanuel Fadeyi, clinical assistant professor of pathology and laboratory medicine, received the Fenwal Award Scholarship at the AABB convention in California Oct. 21. This award is in recognition a research project Fadeyi completed during fellowship.

Kendra R. Hitz, a graduate student in microbiology, participated in the 2007 American Society of Microbiology Robert J. Kadner Institute. The program for grant-writing, scientific communication and ethics was held in July at the University of Colorado.

Dr. Thomas G. Irons, professor of pediatrics and associate vice chancellor for regional health services, has been selected to receive a Distinguished Service Award from the UNC School of Medicine in April.

Paula Daughtry of the health sciences personnel administration has been elected secretary/treasurer for the UNC Staff Assembly for 2007-08. The Staff Assembly represent the staff of the university system in cooperation and concert with the chancellors, president and Board of Governors.

Congratulations to these individuals.

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