To serve as a national model for public service and regional transformation by:

• Preparing our students to compete and succeed in the global economy and multicultural society,

• Distinguishing ourselves by the ability to train and prepare leaders,

• Creating a strong, sustainable future for eastern North Carolina through education, research, innovation, investment, and outreach,

• Saving lives, curing diseases, and positively transforming health and health care, and

• Providing cultural enrichment and powerful inspiration as we work to sustain and improve quality of life.

Approved by the UNC Board of Governors - November 13, 2009