As an institution of higher education, ECU has established five strategic directions to provide focus and guidance for efforts across the university. To support these institutional efforts, RCLS created its own strategic directions. These directions help departmental faculty and staff to remain focused and facilitate achieving our vision.
| ECU Strategic Directions | RCLS Strategic Directions |
|---|---|
| Education for a New Century ECU will prepare our students to compete and succeed in the global economy. |
Education for the Future RCLS will prepare our students to succeed in the professions of recreation, parks, tourism, and recreational therapy, serving diverse populations. |
| The Leadership University ECU will distinguish itself by the ability to train and prepare leaders for our state and nation. |
Leadership RCLS will prepare the next generation of leaders for our state and nation in recreational therapy and the recreation, parks, and tourism professions. |
| Economic Prosperity in the East ECU will create a strong, sustainable future for the East through education, innovation, investment, and outreach. |
Prosperity for Eastern NC RCLS will create a sustainable future for Eastern NC through scholarship, education, innovation, technical assistance, and outreach in recreation, parks, tourism, and recreational therapy. |
| Health Care and Medical Innovation ECU will save lives, cure diseases, and positively transform the quality of health care for the region and state. |
Innovative Healthcare RCLS will provide innovations in healthcare through active recreational therapy treatments, biofeedback, education, prevention, and partnerships with health care, and parks and recreation professionals. |
| The Arts, Culture, and the Quality of Life ECU will provide world-class entertainment and powerful inspiration as we work together to sustain and improve the community's quality of life. |
Quality of Life, Arts, and Culture RCLS will improve quality of life by facilitating cultural events and community planning and services, as well as promoting sustainable tourism and responsible management of coastal resources. |



