Marketing 4992: International Marketing
Finding Information about ECU
ECU Catalogs:
-Detailed information on courses, degree programs, and requirements, and the university as a whole.
Online : http://www.ecu.edu/aa/catalogs/
Print : Joyner Reference Desk
ECU Fact Book :
-This annual publication offers a detailed statistical guide to East Carolina University . Includes demographic analysis of ECU’s student body by age, race, in-state/out-of-state, international students, degrees awarded, and enrollment and degrees by major. Also covers ECU history, accreditations, financial aid, and other topics.
Online : http://www.ecu.edu/pir/FactBook.htm
Print : Available at Joyner Reference Desk
ECU Memories :
-Online exhibit on the history of ECU, including a detailed timeline.
Online : /SpclColl/Archives/ecuhistory.html
ECU Office of International Affairs :
-Information on international admissions, including forms and requirements.
Online : http://www.ecu.edu/Intlaffairs/
ECU Quick Facts :
-Basic statistical information on ECU enrollment, degree programs, tuition and fees, and grants awarded to ECU.
Online : http://www.ecu.edu/ecu/facts.cfm
For more information on ECU, consult the ECU Web site ( http://www.ecu.edu/ ). See especially the section for “Prospective Students”.
Finding Information about Greenville and Pitt County: Population, Social, and Economic Data
American Factfinder :
-Major source for official 1990 and 2000 US Census data. Use to find detailed population, housing, income, economic, and educational data for Greenville and Pitt County . Retrieve data as either Excel or comma delimited (.csv) files. The easiest way to begin is to click on “Fact Sheet”, then type in city, county, or zip code.
Online : Go to http://www.census.gov/ . Click on “American Factfinder”.
Fedstats :
-Excellent portal site for finding government statistics and data across almost all subjects. Use the “Mapstats” feature to find statistics for Greenville and/or Pitt County .
Online : http://www.fedstats.gov/
NCLINC:
-Find detailed federal and state statistical data for North Carolina cities, counties, and regions, by topic. Click on “Start LINC Now”.
Online : http://linc.state.nc.us/
School District Demographics:
-Choose “ School District Profiles” to get both Census 2000 and educational funding data for a particular district. Choose a state, then a district (Pitt County Schools).
Online : http://nces.ed.gov/surveys/sdds/
State and County QuickFacts :
-Basic demographic profiles from the Census Bureau. Select “ North Carolina ”, then “ Pitt County ”.
Online : Go to http://www.census.gov/ . Click on “State & County QuickFacts ”.
2002 County and City Extra:
-Population, demographic, crime, economic, and other statistics.
Print : Ask at Joyner Reference Desk
Finding Information on Greenville and Pitt County: Political Background
Start by going to a Web site called Project Vote Smart ( http://www.vote-smart.org/ ), and typing in the 9 digit zip code for ECU (27858-4353) to see a list of all state and federal elected officials representing the ECU area. Click on the links for individuals to find profiles and voting records.
Use the following sources for detailed political profiles of North Carolina and its individual congressional districts:
The Almanac of American Politics :
Print : Ask at Joyner Reference Desk
The Almanac of North Carolina Politics:
Print : Joyner North Carolina Reference (3rd Floor): JK4131 .D3 2001
Print : Ask at Joyner North Carolina Reference Desk (3rd Floor)
CQ's Politics in America :
Print : Ask at Joyner Reference Desk
For more information on Greenville and Pitt County , see Joyner Library’s North Carolina Collection. They offer numerous print resources, as well as a subject directory of North Carolina Web sites:
/NCCollPCC/ncwebsites.html
Country Information
CIA World Factbook
-Statistical profiles of every country in the world, with maps. The appendices include a directory of international organizations.
Online : http://www.odci.gov/cia/publications/factbook/index.html
Print : Joyner Reference Stacks: G 122 U56a
Europa World Year Book
-Annual two-volume set offering lengthy, detailed, political, social, economic, and historical profiles, along with some statistical data.
Print : Joyner Reference Stacks: HC241.2 .E85
Foreign Government Resources on the Web :
-Comprehensive directory of government Web sites and related resources. Foreign embassy and consulate sites in particular are good sources for visa and travel information.
Online : http://www.lib.umich.edu/govdocs/foreignnew.html
Library of Congress Country Studies :
-Detailed studies of over 100 countries. While they have not been updated since the early 1990’s, the country studies are a superb source of historical, political, economic, social, cultural, religious, and geographic background information.
Online : http://lcweb2.loc.gov/frd/cs/cshome.html
Print : Joyner Library Stacks (2nd Floor). Search Joyner Library Catalog for exact location: ( Iraq and “country study”)
State Department Background Notes :
-Brief statistics and analysis of politics, history, and economy for each nation that has relations with the US . Each individual background note also features links to additional State Dept. resources.
Online : http://www.state.gov/r/pa/ei/bgn/
Resources on Doing Business in Foreign Nations
Country Commercial Guides:
-“The Country Commercial Guides (CCG) are prepared by US Embassy Staff once a year and contain information on the business and economic situation of foreign countries and the political climate as it affects U.S. business.” Each CCG includes a section on marketing US goods and services in that country.
Online : http://www.export.gov/mrllogin.html. Type in username (joyner) and password (EastCArolina1).
Do's and Taboos for Women around the World in Business :
-Guide for women doing business internationally, including general tips and advice for specific countries.
Print : Joyner Reference Stacks: HF 5389 .D697 1997
Doing Business Internationally: The Resource for Business and Social Etiquette :
-Guidelines for conducting business in more than 100 countries. Includes tips on negotiating, entertaining and dress.
Print : Joyner Reference Stacks: HF 5389 D69 1999
Dun & Bradstreet's Guide to Doing Business Around the World:
-Guidelines for conducting business with the top 40 trading partners of the US . Includes country profiles, demographics, culture, economic overview, political influences on business, and five cultural tips for each country.
Print : Joyner Reference Stacks: HF1416 M78 2001
The Handbook of Country Risk: A Guide to International Business and Trade :
-Provides risk analysis ratings and strengths and weaknesses for over 140 countries. Includes industry sector overviews and key economic indicators.
Print : Joyner Reference Stacks: HD 61 R57 2002
Kiss, Bow, or Shake Hands: How to do Business in Sixty Countries:
-Covers the protocols of appointments, business entertaining, greetings, forms of address, gestures, dress, and gifts in 60 nations.
Print : Joyner Reference Stacks: HF 5389 M67 1994
Nations of the World: A Political, Economic & Business Handbook:
-Business oriented profiles of over 200 countries, with statistics, economic analysis, business directory information, and travel/visa guidelines.
Print : Joyner Reference Stacks: HC 10 N36 2004
For more resources on international business, we recommend Pirate Source :
http://systems.lib.ecu.edu/piratesource/
Choose “Business – International” as your subject, then limit by source type and submit.
Also, the Joyner Library Reference Collection , located on the 1st floor, contains a number of additional books that cover international business research. Most will have call numbers that fall between HC and HF.
International Organizations
Europa Directory of International Organizations 2002 :
-Descriptions and contact information for over 1,500 agencies.
Print : Joyner Reference Stacks: JZ 4838 E97 4th ed.
International Agencies and Information on the Web :
-Comprehensive directory of organization Web sites and related resources such as treaties.
Online : http://www.lib.umich.edu/govdocs/intlnew.html
Yearbook of International Organizations:
-Five-volume directory organized alphabetically, by country, and by topic.
Print : Joyner Reference Stacks: JX 1904 A42 2003/04
US Visa and Immigration Information
The following two official US government sites offer the most accurate and up-to-date information on how foreign nationals can gain visas to enter the US :
US Citizenship and Immigration Services :
-Successor agency to the INS, with information on immigration procedures, programs, and requirements. Includes some information on foreign student programs.
Online : http://uscis.gov/graphics/index.htm
UnitedStatesVisas.gov :
-Official site for US visa policies, requirements, forms, and procedures.
Online : http://www.unitedstatesvisas.gov/
For further assistance, please contact the Joyner Library Reference Dept.
Phone: 328-6677
E-mail: Askref@mail.ecu.edu
Web form: /Reference/reference_questions.html
David Durant
Government Documents Librarian
durantd@mail.ecu.edu
328-2258
Last Updated: April 12, 2004
