• Community Sense of Place Community Sense of Place Tourism Impacts and Second Home Development: A Sustainable Approach
  • Climate, Weather, and Tourism Climate, Weather, and Tourism Tourism destinations and their individual tourism businesses are all vying for tourists at their respective locations.
  • Engagement and Community Engagement and Community In partnership with the Office of Engagement, Innovation, and Economic Development.
  • Rural Tourism Rural Tourism Sustaining rural America is one of today's pressing issues.
  • RESET RESET Race, Ethnicity, and Social Equity in Tourism
  • US Travel Care Code US Travel Care Code The United States Travel Care Code has been developed and is managed by the Center for Sustainable Tourism.
  • RETI RETI The Renewable Energy in Tourism Initiative
  • Tourism and Entrepreneurship Tourism and Entrepreneurship Developing the local tourism industry as part of an economic development strategy.

Affiliate Faculty

Faculty contribute to the interdisciplinary Center for Sustainability and Master of Science in Sustainable Tourism in many and varied ways reflecting the multidisciplinary interest on the campus in sustainable tourism and a generous willingness to engage in the research, teaching and outreach activities of the center.  Examples of these contributions include service on the MS-ST Faculty Graduate Committee, on thesis and non-thesis projects, on search committees, in recruiting and mentoring students, on external funding activities, on special projects and initiatives, in teaching core courses, on interdisciplinary research and publication efforts and on hosting visiting scholars, among others. Faculty affiliates are encouraged to cross over with other disciplines in research interests to the extent possible in order to become fully aware of, and take advantage of, the many interdisciplinary approaches and opportunities.

Return to All Affiliate Faculty

Sustainability Education for Business and Communities

Cynthia S. Deale

Associate Professor, Department of Hospitality Management
East Carolina University
Greenville, NC 27858
Phone: 252-737-4195
FAX: 252-328-4276

Community Outreach Interests

I am interested in working with communities, businesses, and educational institutions on projects that strive to balance all areas of sustainability in terms of tourism, including economic, environmental, cultural, and social sustainability. I have had an interest in sustainability tourism and hospitality for many years and have included students in authentic community outreach, service-learning projects related to sustainable practices in hospitality and tourism business operations, and community activities. As an educator, I work to integrate community outreach efforts related to sustainable tourism with learning experiences for students. For example, recently my students presented a poster session on "green" tourism for the Focus the Nation event. Also, sustainability has been the focus of a community tourism project for the town of Dillsboro, North Carolina. The project involved students helping the town strategize for sustainable tourism in the 21st Century. Dillsboro already has many elements of sustainability to work with, including the Jackson County Green Energy Park, the Monteith Farmstead (an old house that is to become the Appalachian Women's Museum), and the town itself with its festivals and businesses. Students in my classes were major organizers and volunteers behind the inaugural Appalachian Growers' Fair held at the Monteith farmstead in the spring of 2008, the event focused on showcasing local growers, native plants, locally grown and produced food, and local entertainment. Currently, I am working on a community-based project  involving undergraduate and graduate students and community partners with the Pamlico-Tar River Foundation in eastern North Carolina.

Research Interests

My research interests include teaching and learning in hospitality and tourism, hospitality and tourism management practices, and service. I have special interests in the scholarship of teaching and learning and sustainable hospitality and tourism.

Notable Publications

  • Barber, N., Taylor, D. C. & Deale, C.S. (2010) Wine Tourism, Environmental Concerns, and Purchase Intention, Journal of Travel & Tourism Marketing, 27(2), 146 — 165.DOI: 10.1080/10548400903579746. URL: http://dx.doi.org/10.1080/10548400903579746
  • The Appalachian Growers' Fair: An Authentic Learning, Community Engagement, Sustainable Tourism Project, with Elders, E., & Jacques, P., (2010). Journal of Teaching in Travel & Tourism, 10 (2) 143-162.
  • Environmental attitudes towards wine tourism, with Barber, N., & Taylor, C., (2010). International Journal of Wine Research, 2. URL:http://www.dovepress.com/articles.php?article_id=4029&l=OXsQuGz1oehunWybv   SyHZS1J55127
  • A Descriptive Study of Sustainability Education in the Hospitality Curriculum, with Nichols, J., & Jacques, P. (2009). Journal of Hospitality & Tourism Education, 21 (4) 34-42.
  • Deale, C. A Case Study of a Sustainable Tourism Project in Southern Appalachia: Collaboration is Key, Journal of Community Engagement and Scholarship, 2(1)61-67. (2009).
  • An example of collaboration on an authentic learning project in heritage tourism: The case of the Scots-Irish in North Carolina. (2008). Journal of Teaching in Travel and Tourism, 7(4), 55–69.
  • Deale, C., Norman, W. C., & Jodice, L. W. (2008). Marketing locally harvested shrimp to South Carolina coastal visitors: The development of a culinary tourism supply chain. Journal of Culinary Science and Technology, 6(1), 5–23.
  • Deale, C., & Roseman, M. (2008). Hospitality and tourism students' attitudes toward sustainable tourism. Frontiers in Southeast CHRIE Hospitality and Tourism Research, 12(1), 1–6.
  • Deale, C. (2008). Students' attitudes towards sustainable tourism before and after participation in an authentic learning project. Frontiers in Southeast CHRIE Hospitality and Tourism Research, 12(1), 6–10.
  • Deale, C., & Nichols, J. (2007). Sustainability education in the hospitality curriculum. Frontiers in Southeast CHRIE Hospitality and Tourism Research, 11(2), 78–82. 
  • Deale, C., Norman, W., & Jodice, L. W. (2006). Marketing locally harvested shrimp to South Carolina coastal visitors: The development of a culinary tourism supply chain. Frontiers in Hospitality and Tourism Research: The Research Proceedings of the Southeast Council on Hotel, Restaurant, and Institutional Education, 10(2), 18–20.
  • Deale, C., & O'Halloran, R. M. (2006). The Adirondacks: Human and nature partnership. In R. M. O'Halloran, K. Jarvis, & A. M. Allen-Chabot (Eds.), Cases in Hospitality and Tourism Management (pp. 95–99). Upper Saddle River, NJ: Pearson Prentice Hall.
  • Deale, C., & O'Halloran, R. M. (2006). Developing Jordan tourism products and services. In R. M. O'Halloran, K. Jarvis, & A. M. Allen-Chabot (Eds.), Cases in hospitality and tourism management (pp. 99–103). Upper Saddle River, NJ: Pearson Prentice Hall.
  • Deale, C., & O'Halloran, R. M. (2006). Border tourism synergies in the North Country: New York and Quebec. In R. M. O'Halloran, K. Jarvis, & A. M. Allen-Chabot (Eds.), Cases in hospitality and tourism management (pp. 110–117). Upper Saddle River, NJ: Pearson Prentice Hall.
  • Deale, C. (2004). Two for one: Using a tourism pilot study as a class project. Journal of Teaching in Travel & Tourism Education, International Society of Travel and Tourism Educators (ISTTE), 4(3), 51–68.
  • Deale, C., Rolfs, R., & O'Halloran, R. M. (2001). Using community resources to make learning more meaningful: Assessing rural educational settings. Journal of Hospitality & Tourism Education, 13(5), 51–57.


HMGT 1350: Introduction to Hospitality Management

HMGT 1500: Introduction to Multicultural Hospitality Management

Field Experience in Hospitality Management

HMGT graduate courses

Sustainable Tourism | Cynthia Deale

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