• Community Sense of Place Community Sense of Place Tourism Impacts and Second Home Development: A Sustainable Approach
  • Climate, Weather, and Tourism Climate, Weather, and Tourism Tourism destinations and their individual tourism businesses are all vying for tourists at their respective locations.
  • Engagement and Community Engagement and Community In partnership with the Office of Engagement, Innovation, and Economic Development.
  • Rural Tourism Rural Tourism Sustaining rural America is one of today's pressing issues.
  • RESET RESET Race, Ethnicity, and Social Equity in Tourism
  • US Travel Care Code US Travel Care Code The United States Travel Care Code has been developed and is managed by the Center for Sustainable Tourism.
  • RETI RETI The Renewable Energy in Tourism Initiative
  • Tourism and Entrepreneurship Tourism and Entrepreneurship Developing the local tourism industry as part of an economic development strategy.

Featuring Our Faculty

Director, Center for Sustainable Tourism

pat long

Pat Long

Director, Center for Sustainable Tourism
Division of Research and Graduate Studies
East Carolina University
RW-208A Rivers Building
Greenville, NC 27858
Phone: 252-328-9469 Fax: 252-328-4963

Community Outreach Interests

I am the founding director of the Center for Sustainable Tourism now located in the Division of Research and Graduate Studies at East Carolina University, and the past President/CEO and Chairman of the Board of Directors of the National Rural Tourism Foundation authorized by Congress (Public Law 102-372) to support tourism development in rural America. I serve as a member of the World Meteorological Organization's Commission for Climatology Open Panel of Experts on Climate Information for Risk Management, am the founder and past director of the Colorado and Inter-Mountain Rural Tourism and Recreation Initiatives, and recently completed a second two-year term as President of the America Leisure Academy.

Research Interests

My tenure home is in the College of Business and my scholarship focuses on sustainable practices in tourism, tourism planning strategies, and host community adjustments to tourism development. My research interest in these topics spans a number of years in a variety of capacities including program management, teaching, research, and publication in leading tourism journals. I have also served as Principle Investigator on numerous research efforts including a Tourism Impacts and Second Home Development Sea Grant project and multi-year research initiative on state and local policies regarding community-based casino gambling funded through the Rural Economic Policy Program of The Aspen Institute. I serve on the Editorial Boards of the Journal of Sustainable Tourism and the InterAmerica Journal of the Environment and Tourism and have a number of research and technical publications on tourism impacts, planning, and policy. These include a monograph on gambling titled Win, Lose, or Draw?: Gambling with America's Small Towns and a co-edited book titled Seeing and Being Seen: Tourism in the American West. I have served as Guest Editor of a special issue on gambling and tourism for the Journal of Travel Research and have made numerous national and international presentations regarding general rural tourism policy as well as gambling tourism and sustainable tourism. In 1996, my co-authored article received the Travel and Tourism Research Association's Best Article Award.

Notable Publications

  • Long, P., Ireland, M., Alderman, D. and Hao, H. (2012). Rural Tourism and Second Home Development: The Case of Colorado. Handbook of Tourism and Quality of Life Research. Springer Publishers & International Society for Quality-of-Life Studies.
  • Curtis, S., Long P. & Arrigo, J.(2011).Climate, Weather, and Tourism: Issues and Opportunities.Bulletin of the American Meteorological Society, March, pp 361-363.
  • Covington, R., Arrigo, J., Curtis, S., Long, P., & Alderman, D. (2010). Tourists' Climate Perceptions: A Survey of Preferences and Sensitivities in North Carolina's Outer Banks.The North Carolina Geographer Vol. 17, pp. 38-53.
  • Long, P., Perdue, R. and Venturoni, L. (2011). Home Away From Home: A Research Agenda for Examining the Resort Community Second Home Industry in Colorado. Handbook of Tourism Research, Rutledge Press (Taylor and Francis Group).
  • Hao, H., Long, P. and Kleckley, J. (2011). Factors Predicting Homeowners’ Attitudes towards Tourism: A Case of a Coastal Resort Community. Journal of Travel Research, Vol. 50(6), pp 627-640.
  • Lee, C-K., Kang, S. K., Long, P., & Reisinger, Y. (2010). Residents' perceptions of casino impacts: A comparative study. Tourism Management, 31(2), 189–201.
  • Dolnicar, S., Crouch, G., & Long, P. (2007). Environmentally friendly tourists: What do we really know about them? Journal of Sustainable Tourism, 16(2), 197–210.
  • Kang, S., Lee, C., Yoon, Y., & Long, P. (2007). Resident perception of the impact of limited stakes community-based casino gaming in mature gaming communities. Tourism Management, 29(4), 681–694.
  • Wrobel, D., & Long, P. (2001). Seeing and being seen: Tourism in the American West. Lawrence, KS: University of Kansas Press.
  • Perdue, R., Long, P., & Kang, Y. (1999). Boomtown tourism and resident quality of life: The marketing of gaming to host community residents. Journal of Business Research, 44(3), 165–178.
  • Long, P. (1996). Early impacts of limited stakes casino gambling on rural community life. Tourism Management, 17(5), 341–354.
  • Perdue, R., Long. P., & Kang. Y. (1995). Resident support for gambling as a tourism development strategy. Journal of Travel Research, 23(2), 3–11. (Selected as 1995 Best Article in the Journal of Travel Research
  • Kang, Y., Long, P., & Perdue, R. (1995). Resident attitudes toward legal gambling: A report on measurement development. Annals of Tourism Research, 23(1), 71–85.
  • Long, P., Clark, J., & Liston, D. (1994). Win, lose, or draw?: Gambling with America's small towns. Washington, DC: Rural Economic Policy Program, The Aspen Institute.

Sustainable Tourism | Pat Long

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