Community Outreach Interests
Locally, Dr. Tuten seeks to provide service to the community by integrating community clients into classroom project initiatives. Past clients have included Blue Sun Renew, the Naked Crab, Guy Harvey Jewelry, and World Team Sports. Dr. Tuten works in the US and internationally as a guest professor; most recently, The University of Michigan’s William Davidson Institute, Stockholm School of Economics (Riga, Latvia), ESAN (Lima, Peru), ICHEC (Brussels, Belgium), and Zagreb School of Economics and Management (Zagreb, Croatia).
Dr. Tuten’s research focuses on consumer behavior and branding particularly in digital contexts, and she teaches courses on social media marketing, marketing research, and advertising. She is a leading contributor to industry views on leveraging the Internet for branding. Her research has appeared in such journals as Psychology & Marketing, the Journal of Business Research, and Social Science Computer Review, among others. Dr. Tuten has served consultant and guest professor roles internationally and in the United States with organizations that include Samsung Electronics, Royall & Company, the Martin Agency, and the NFL Coaches Association. She has twice served as a Fulbright Scholar and has won national and institution-wide awards for teaching excellence.
- Tuten, T. & Solomon, M. (2013; publication date January 17, 2012). Social Media Marketing, Upper Saddle River, NJ: Pearson/Prentice Hall Publishing.
- Tuten, T. & Marks, M. (2012). The Adoption of Social Media as Educational Technology among Marketing Educators. Marketing Education Review, 22 (3), forthcoming.
- Tuten, T. & Kiecker, P. (2012). Millennials’ Expectations Regarding Technology Use in Higher Education: Implications for Business Educators. International Journal of Management Theory and Practices, 13 (1), 26-36.
- Spiller, L. & Tuten, T. (October 2012). Teaching Digital and Social Media Metrics and Analysis in Marketing Courses. Direct and Interactive Market Research Summit, Las Vegas, Nevada.
- Spiller, L., Tuten, T., & Carpenter, M. (2011). Social Media and It's Role in Direct and Interactive IMC: Implications for Practitioners and Educators. International Journal of Integrated Marketing Communications, 3 (1), 74-85.
- Tuten, T. (Ed.) (2010). Enterprise 2.0: How Technology, E-Commerce, and Web 2.0 Are Changing Business Virtually, Volumes 1 and 2, Praeger Perspectives.
- Carpenter, M., Tuten, T. & Spiller, L. (October 2010). The Future of Direct is Social: Implications for Marketing Educators. Paper presentation at the Direct and Interactive Research Summit, San Francisco, California.
- Tuten, T. (2008). Advertising 2.0: Social Media Marketing in a Web 2.0 World, Connecticut: Praeger Publishers.
- Tuten, T. (2006). The Importance of Gay-Friendliness and Its Socialization Influences. Journal of Marketing Communications, 12 (2), 79-94.
- Harbrecht, A., Neidermeyer, P. & Tuten, T. (2006). Changes in Higher Education: How to Address the Learning Needs of the Latino Population. Journal of College Teaching and Learning, 3 (1), 63-70.
- Pearce, G. C. & Tuten, T. (2001). Internet Recruiting in the Banking Industry. Business Communications Quarterly, 64 (1), 9-18.
- Tuten, T., Urban, D. & Gray, G. (1998). Electronic Mail as Social Influence in Downsized Organizations. Human Resource Management Journal, 37 (3 & 4), 249-262.
- MKTG 6752: Graduate Level Advertising & Promotion
- MKTG 4752: Undergraduate Advertising & Promotion
- MKTG 4972: Social Media Marketing
- MKTG 4662: Marketing Research