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The United States Travel Care Code is designed to provide travelers in the United States with information on how they can reduce the negative impact of their travel and visitor related activities. The Code was created with domestic travelers in mind and includes actions that they can take to protect the environment and support local economies and communities. Travelers are encouraged to review the Code before their trip so that they can incorporate such actions into their travel plans. The United States Travel Care Code provides US travelers simple guidelines on how they can reduce the impact of their travel on the environment. The Travel Care Code is available to be republished at no cost under the terms of our free license.
WHAT:The United States Travel Care Code educates visitors on ways to reduce the adverse impact of their travel and visitor related activities. The United State Travel Care Code includes actions that all visitors can take to protect the environment and support local communities. Care code partners will include tourism organizations able to promote the care code to a significant number of travelers via both traditional and online media.
WHY:Modifying the behavior of travelers – even in small and incremental ways, is an important part of minimizing the negative impacts of the world's travel and tourism industry. Educating and informing visitors is therefore a critical part of "green" travel initiatives.
WHO:The United States Travel Care Code has been developed and is managed by the Center for Sustainability located at East Carolina University in Greenville, North Carolina.The Code was researched from visitor information and public service announcements globally and orientated to the specific needs and challenges of travel in the US. It has been reviewed by an industry and academic advisory board and supported by launch sponsors, most notably Miles Media – a leading media and publishing agency serving Destination Marketing Organizations (DMOs) globally. The Care code has been developed to focus on the needs of American travelers first with possible international versions created in the future with partner organizations in different countries and/or region.WHEN:The United State Travel Care Code will be launched in the first quarter of 2011 in the United State with 1-2 launch partners – DMOs for major US destinations – eg:the State tourism organization for Florida, Tennessee or Louisiana and/or the cities of Chicago and San Antonio. The plan is then to launch the Travel Care Code nationwide working with other destinations - and travel and tourism partners of all types – organizations, who are happy to publish, publicize and promote the Travel Care Code.
Many individuals and organizations contributed time and effort in assisting in the development of the Travel Care Code and the work of the Center for Sustainable Tourism. We wish in particular to thank our sponsors - East Carolina University which houses and supports the Center, and Miles Media which has supported the development and work of the Renewable Energy in Tourism Initiative and the United States Travel Care Code. We also acknowledge and recognize the work of the Center's Industry Advisory Board.