Do you want to be a part of the evolving field of marketing? Do you want to choose a career from a variety of unique areas?

With a focus on consumers and delivering value, marketing is an exciting field of business that stimulates lateral thinking and creativity. The BSBA in marketing at ECU provides students the insight needed to identify marketing opportunities, develop appropriate strategies, and put them into action. Many students with a concentration in marketing have gone on to successful careers in the fields of advertising, sales management, business marketing, research, distribution, retail management, product planning, services, and international marketing.

ECU Advantage

More students are enrolled in the ECU College of Business than in any other business school in the state. As a student in the College of Business, you’ll benefit from a professional college that has been continuously accredited by the Association to Advance Collegiate Schools of Business International (AACSB), the premier accrediting agency of collegiate business schools worldwide, since 1967 (we are one of only two institutions in North Carolina—and 120 worldwide—that have been continuously accredited by the AACSB since 1967 or before.)

For the sixth straight year, the College of Business at East Carolina University has again earned top marks, ranking among the best U.S. business schools according to the Princeton Review.

We also offer a strong curriculum that prepares today’s students to become tomorrow’s leaders; solid preparation in valuable 21st-century skills, including leadership skills, communications skills, and professionalism; a personalized network of support in a close-knit, caring community; diverse and talented full-time faculty with real-world experience in their fields of expertise; and small class sizes coupled with flexible class schedules and a variety of online options.

The College of Business offers a unique Living Learning Community option for first-year and sophomore students as well as a Business Scholars Award—a renewable four-year merit scholarship awarded to outstanding incoming students who are pursuing a BSBA.

Our programs boast exceptional educational value and a variety of active student organizations—offering you the opportunity to network and get involved.

What You Will Study

Program Coordinators by Concentration:

The BSBA in marketing, with concentrations in marketing and operations and supply chain management, is concerned with the creation and delivery of value to customers and organizations. Marketing focuses on developing an understanding of customers and markets, creating products and services based on that understanding, and communicating and delivering the value added. Supply chain management focuses on the sourcing, operations, and logistics of products and services. Both areas of study involve the management of relationships. A marketing concentration prepares students for management careers in advertising, sales, research, distribution, product planning, and international marketing. Supply chain management graduates pursue career choices as managers of purchasing, inventory, logistics, operations, quality, and supply chains.

Minimum degree requirement is 120 s.h. of credit as follows:

IV. Concentrations - 18 s.h.

(Choose one.)

    A. Marketing concentration:
    • MKTG 3872 - Persuading Decision Makers
    • MKTG 4562 - Marketing Strategy
    • MKTG 4682 - Marketing Intelligence
    • Choose 9 s.h. of 4000-level MKTG electives, at least 3 s.h. of which must be from:
      • MKTG 4532 - Business and Organizational Marketing
      • MKTG 4732 - Consumer Behavior
    B. Operations and supply chain management concentration:
    • OMGT 4743 - Purchasing and Materials Management
    • OMGT 4753 - Strategic Logistics Management
    • OMGT 4763 - Strategic Supply Chain Management
    • Choose 3-6 s.h. from:
      • OMGT 4493 - Quality Management
      • OMGT 4733 - Project Management
      Choose 3-6 (to total 18 s.h. for the concentration) from:
      • MKTG 3872 - Persuading Decision Makers
      • MKTG 4532 - Business and Organizational Marketing
      • MKTG 4682 - Marketing Intelligence
      • MKTG 4790 - Distribution Management
      • OMGT 4383 - Supply Chain Analytics
      • OMGT 4863 - Topics in Operations Management
For more information about this degree visit the university's academic catalogs.

Careers With This Degree

Graduates with this degree are successful in many fields and careers, including the following:

  • Marketing/Marketing Management, General
  • Postsecondary Teachers
  • Education and Training
  • Marketing/Marketing Management, General
  • Marketing/Marketing Management, General

Career Opportunities

ECU has developed resources to help you learn more about career opportunities and job market outlook. In addition, the websites below provide specific information on careers in the various majors from which students may choose:

NC Tower

This website provides graphs and tables of in-depth information on employment rates, wages and ongoing higher education enrollment of graduates from the North Carolina Community College System and from the University of North Carolina system schools. NC Tower includes data on former UNC students who are working in roughly 90% of all jobs in North Carolina. This database excludes information for graduates who are:

  • Self-employed;
  • Work for the federal government, including the military: or
  • Work outside of North Carolina.

US Bureau of Labor Statistics Occupational Outlook Handbook

This website also provides in-depth information regarding pay, projected new jobs, required education, growth rate and on-the-job training information on various occupations.

Degree-specific internships

For information on internship information for specific majors, go to the home page of the department in which the major is located and, as available, find the link to the information on internships in that major.