ECU Athletics adopts revised logo
East Carolina’s Department of Athletics is tweaking the popular “Skull and Crossbones” logo as the university moves into the American Athletic Conference. Athletics also released a strategic plan to guide ECU as it adjusts to the greater media exposure it will experience in the new league.
The strategic plan and brand identity initiative includes the “Undaunted” video, newspaper ads in major dailies across the state, television commercials and billboards. “ECU is Undaunted” is the title of the video at YouTube.
ECU Director of Athletics Jeff Compher said the updated brand identity initiative will help achieve a departmental goal of building a consistent, recognizable and nationally respected image.
“The timing of this branding initiative could not have been better from all perspectives,” Compher said. “The new primary icon, wordmarks and typography offer consistency and present an opportunity for East Carolina to gain a fresh national presence through its placement and usage. At the same time, I believe it also symbolizes our tradition by maintaining classic elements from ECU’s storied history.”
The tweaking of East Carolina’s existing graphic identifiers are part of an effort to streamline, strengthen and better define ECU’s brand. The initiative will better enable ECU to manage the use of its brand images, Compher said.
The last significant logo change was 15 years ago.
“I think the new ECU brand is clear, bold and true to the East Carolina spirit,” student body president Tim Schwan said. “A uniform Pirate identity is a must if we are to become a national brand and this initiative creates a consistent mark that embodies East Carolina and our Pirate spirit.”
With the implementation of the updated primary icon, the bearded “Pirate Head” logo that has represented ECU Athletics since 1998 will remain on the branding roster as a legacy mark for use in areas such as the Hall of Fame, Letterwinners and other tradition aspects to tie the past to the future.
However, the logo will remain available on retail products.
The “Pirates State of Mind” graphic, which made its debut in November 2009 prior to a nationally televised Thursday night home contest against Virginia Tech, will continue its mid-field visibility at Dowdy-Ficklen Stadium and at mid-court inside Williams Arena at Minges Coliseum.
—ECU Sports Information
Athletics Hall of Fame
Five former outstanding athletes were inducted into the East Carolina Athletics Hall of Fame on Nov. 8. They are basketball standouts Sylvia Bragg ’87 of Chesterfield, Va., and the late Donald B. Harris ’57 ’60 of Sierra Vista, Ariz.; swimming and diving star Tammy Putnam-Lenox ’82 of Raleigh; football standout Harold Randolph and the late Carter Ray Suggs ’79 of Tarboro, who excelled in track and field.
Former NFL quarterback David Garrard ’01 of Jacksonville, Fla., and former football coach Steve Logan, who were elected to the Hall of Fame last year but unable to attend the ceremonies, also were enshrined during the Homecoming festivities.
Golden Alumni reunion
The class of 1964 will celebrate 50 years as Pirates during a Golden Alumni Reunion this spring. Members will be honored during commencement and other activities the weekend of May 8-9. The event begins Thursday afternoon with campus and a celebration with graduating seniors. Friday morning golden alumni will lead the class of 2014 into the graduation ceremony, have lunch with the university historian then a dinner. For more information, contact Christy Angle ’95 at 252-328-1958 or Christy.Angle@PirateAlumni.com.
Race for scholarships
The East Carolina Alumni Association’s seventh annual Pirate Alumni Road Race and Fun Run will be Saturday, April 12, starting at 9 a.m. “Paint It Purple” is this year’s theme because runners will be dusted with purple and gold colored powder along the way. The cost is $15 in advance, and $20 the day of the race. Register by March 31 to guarantee a T-shirt. Details can be found at PirateAlumni.com/RoadRace. For more information, contact Director of Alumni Programs Shawn Moore ’91 ’98 at 252-328-5775. All proceeds benefit the Alumni Scholarship program, which has awarded more than $250,000 to 178 students since 2005.
Save the date
The Magnolia Belles, an all-female a cappella group sponsored by the East Carolina Alumni Association, will hold their annual spring concert on April 27. Come hear their renditions of modern pop hits as well as the fight song and alma mater! A CD of their repertoire is also available for purchase. For more information, visit PirateAlumni.com/MagnoliaBelles or call 800-ECU-GRAD.
2014 Pirate Voyages
Discover the flavors of northern Italy (May 24-June 1) or experience the chills and thrills of Alaska (Aug. 9-16, 2014) on the Alumni Association’s 2014 Pirate Voyages. Enjoy the camaraderie of a small group of friends connected by ECU. All alumni and friends are welcome. Call 866-639-0079 or visit PirateAlumni.com/PirateVoyages.