East Carolina created a licensing program in 1983 to protect the use of its (East Carolina University) name and marks by ensuring that products bearing the University's marks are properly controlled. To accomplish this, the University has established formal licensing procedures that also enable the institution to share in the benefits derived from the commercial use of both its name and symbols.
The licensing program also is designed to establish a cooperative relationship with licensees and retail outlets to assist in the further development of the market for "officially licensed products of East Carolina University." The licensing program includes a wide selection of licensees who offer an attractive array of quality officially licensed products that support the University.
All University departments and organizations may use the University's name and marks. Under the direction of the Athletic Director, the licensing coordinator, in consultation with other University officials, administers the licensing program. The University's athletic teams prominently display the marks to the public. This display provides a key platform in stimulating the sale of ECU "officially licensed products."