“We took our preferred marks to each institution within our conference for an open forum with school presidents, athletic directors and student athletes to get their input. The elegant, athletic and classic letter A with the unique star inside and AMERICAN underneath was unanimously chosen by every institution,” he said.
The process of creating and choosing a new logo is an important step in the rebranding process for the American Athletic Conference, Aresco said. From the unparalleled realignment of two athletic conferences, to securing multi-platform broadcast exposure with ESPN and CBS, to developing a new name, logo and overall identity, The American has undergone a unique, first-of-its-kind rebranding experience within college athletics.
The American Athletic Conference will assume its new name on July 1, when it will also launch the full version of its website at www.TheAmerican.org.
Beginning with the 2014-15 academic year, The American will consist of ECU, the University of Central Florida, the University of Cincinnati, the University of Connecticut, the University of Houston, the University of Memphis, Southern Methodist University, the University of South Florida, Temple University, Tulane University and the University of Tulsa. The U.S. Naval Academy will become a football-only member in 2015.