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POLITICAL HUMOR 'NO LAUGHING MATTER'
Is there a “Fey Effect?” You Betcha!


(Mar. 19, 2012)   —   With the U.S. presidential race ramping up, politicians will spend millions on campaigns to enhance their image and affect voters’ choices. And the politicians’ multiple appearances and news interviews give late-night comedians new material to mine.

ECU political science professors Jody Baumgartner and Jonathan “Jay” Morris, along with ECU undergraduate Natasha L. Walth, have determined that humorous portrayals and caricatures of political figures are an important factor in how politicians are perceived among young adults.

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