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American Athletic Conference debuts new logo

(May 30, 2013)   —   The American Athletic Conference unveiled its new logo and marks May 30, giving the reinvented conference a new visual identity. The creation of the logo and marks is a part of the ongoing branding of The American, formerly known as the Big East. The new logo features a simple, athletic letter A in red, white and blue, which each institution can customize with its own colors.

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