CE Courses

All CE courses will be held on Wednesday, October 13, 2010.

Courses may be canceled if there is not sufficient enrollment. Member rates are available to members in good standing of MAC, other MLA chapters, and ANCHASL. Room assignments at the Friday Center subject to change based on enrollment.

Courses at the Friday Center

Courses at the University of North Carolina-Chapel Hill

This course will take place at the Health Sciences Library at UNC-CH. Breaks and lunch in HSL Board Room 527. Transportation assistance will be provided for those who need it.


Detailed Class Information

Promoting Effective Use of E-resources

Instructor: Barbie E. Keiser, Inc.
8 AM – 5 PM Friday Center, Room: Windflower A | 8 MLA CEU
$130/Members, $170/Non-Members (includes continental breakfast, box lunch and afternoon break)
More information at MLA

This project has been funded in whole or in part with federal funds from the National Library of Medicine, National Institutes of Health, under Contract No NO1-LM-6-3502

Competencies: Health Sciences Information Services
Libraries have been purchasing electronic resources of a diverse nature for many years. Today, librarians find themselves digitizing their library’s special collections to create their own digital libraries. Are we using only the same methods to promote e-resources as we did before for print materials? Is there a better way to assure that our clients are aware of the e-resources available to them and able to make the most of these products? Embedding information literacy—how what you learn by using a tool or e-resource for one subject can be applied to others — will benefit users throughout their lives while easing burden on staff. Activities during the workshop will focus on positioning your library strategically, raising awareness concerning new products and services while reminding clients about existing ones. This workshop will guide participants through the process of developing realistic and flexible marketing strategies for e-resources utilizing Web 2.0 technologies.


Health Information Literacy & Librarians

Instructor: Kay Hogan Smith, Assoc. Professor/Community Services Librarian, University of Alabama-Birmingham, Lister Hill Library of the Health Sciences
8 AM – Noon, Friday Center, Room: Bellflower A | 4 MLA CEU
$65/Members, $90/Non-Members (includes continental breakfast)

Competencies: Health Sciences Environment and Information Polices
In the past few years, health literacy and health information literacy have been acknowledged as vital to our citizens' health outcomes as well as the medical communities' success in providing appropriate, cost-effective and high-quality care. Librarians as information professionals are central to the strategies for improving Americans' health literacy and thereby their health outcomes. This workshop, including lecture, video demonstrations, class discussion, and hands-on exercises, will help librarians gain a deeper understanding of the issues and means of addressing health literacy and their important role within the broader approach toward this national crisis.


Grants and Proposal Writing

Instructor: Sheila Snow-Croft, NN/LM Southeastern/Atlantic Region
8 AM – Noon, Friday Center, Room: Bellflower B | 4 MLA CEU
$65/Members, $90/Non-Members (includes continental breakfast)
More information at MLA

Competencies: Leadership and Management
This class, designed for beginning proposal writers, will teach you how to apply for funding opportunities. Each component of the grant writing process will be addressed, including: documenting the need; identifying the target population; writing measurable objectives; developing a work plan; an evaluation plan and dissemination plan.


The Librarian as a Professional, or How I Learned to Stop Worrying and Love Complexity

Instructor: Jerry Perry, Director, University of Colorado Health Sciences Library
1 PM – 5 PM, Friday Center, Room: Bellflower B | 4 MLA CEU
$65/Members, $90/Non-Members (includes afternoon snack break)
More information at MLA

Competencies: Health Sciences Environment and Information Polices
This highly interactive class focuses on practical and metaphoric tools for excelling in the current health sciences library work environment. We'll start with models drawn from the cinema that explicate the workplace world in which we strive, and the active choices we make to succeed. We'll then focus on themes of budgeting, staffing, personnel, marketing, information services, and managing change. We'll act our way through scenarios that prepare us to address our themes using practical tools; participants will leave with a clearer sense of vision and values for their library services. Next, we'll widen our lens to consider issues such as standards, values and commitment; deliberate acts of principle; the power of optimism; working through conflict; comfort with ambiguity; creativity as a response to adversity; and learning to love complexity. Participants have homework, including watching recent films with questions provided beforehand. During the class we will use “Minute Paper” exercises, small/large group exercises, and guided reflection learning techniques.


Asking the Right Questions: Data Collection for Health Information Outreach

Instructor: Cynthia Olney, Outreach Evaluation Resource Center
8 AM – Noon, Friday Center, Room: Windflower B | 4 MLA CEU
$65/Members, $90/Non-Members (includes continental breakfast)
More information at MLA

Competencies: Research, Analysis, and Interpretation
The goal of this course is to improve librarians and others' ability to collect evaluation data for health information outreach. By the end of the course, participants should know how to design typical data-collection techniques like questionnaires and qualitative interview guides. Participants also will learn to use logic models to focus their data collection methods. The workshop will combine lecture with interactive group exercises and large group discussions that allow participants to practice designing data collection methods.


Finding Information in Numbers and Words: Data Analysis for Health Information Outreach

Instructor: Cynthia Olney, Outreach Evaluation Resource Center
1 PM – 5 PM, Friday Center, Room: Windflower B | 4 MLA CEU
$65/Members, $90/Non-Members (includes afternoon snack break)
More information at MLA

Competencies: Research, Analysis, and Interpretation
The goal of this course is to improve librarians and others' ability to compile and analyze qualitative and quantitative evaluation data about health information outreach programs. For numeric (quantitative) data, participants will learn to use descriptive statistics and graphs to make sense of their data. For text-based (qualitative) methods, participants will learn to organize and code text-based data, then analyze it. Topics will also include interpreting and exploring the validity of evaluation findings and using them to make improvements and decisions about health outreach programs. Discussion, presentations, and exercises will cover compiling and analyzing evaluation data.


Technology Planning for Health Sciences Librarians

Instructors: Wallace McLendon, McLendon Consulting Group and Bart Ragon, Associate Director for Library Technology & Development, Claude Moore Health Sciences Library, University of Virginia
9 AM – 4 PM, Health Sciences Library Computer Lab Room 307, UNC-Chapel Hill | 6 MLA CEU
$95/Members, $135/Non-Members (includes continental breakfast, box lunch and afternoon break)
More information at MLA

Competencies: Information Systems and Technology
Participants will gain skills in identifying emerging technologies that will impact library services. Attendees will develop practical tools to prepare for and optimize these new technologies using a new planning process taught through lecture/discussion and demonstrated through model building and manipulation, case study, and group activities. In addition to gaining a clearer understanding of how technology impacts library activities, participants will also learn strategies for integrating transformational technologies into the library's mission and goals.