Strategic Plan 2017

Letter from Chancellor Staton


ECU has charted a course for unprecedented prominence. We will be America’s next great national university.

Beyond the horizon, there is much to learn, there is discovery, and there is greater opportunity than can possibly be imagined. This has been the case for more than 110 years. Like the Pirates who have gone before us, those whose shoulders we stand upon, ECU seeks the greater good that lies beyond our limited vision. It is our mission. 

At ECU, we believe it is our responsibility to ensure the health and wellbeing of the citizens of our region and beyond. This is how we define the greater good that lies out there and that we collectively seek with our teaching, with our research, and with our service. 

Make no mistake, the accomplishments of our talented students, faculty, and alumni have global impact. We set high expectations for our institution, and we now stand as a model to the world for our commitments to student success, public service, and regional transformation. I am more confident than ever that ECU is America’s next great national university, a recognition that will naturally derive from our willingness and ability to solve problems.  

Capture Your Horizon is our strategic plan for 2017–2022. It reflects our mission and serves as a proclamation of our commitments to the challenges set forth by the UNC system in its strategic plan, Higher Expectations. We acknowledge the metrics established by the system, and have aligned them with the values that define our university. This publication outlines our mission, commitments, and stewardship. It also emphasizes the distinctiveness of our contributions and the metrics by which we will measure the distance traveled as we move toward that horizon and the greater good that resides there. 

There are no limits to where our ship can sail. The Pirates of ECU have set a heading for achieving greatness. That is where the greater good resides and that is where we are destined. Welcome aboard.


Cecil P. Staton