Viewership, not location, is the real measurement of the size of a TV audience. East Carolina University is a state institution with strong state and regional appeal. The ECU Pirates dominate the local TV market and drive very strong audiences in four of the top 50 media markets located in the university's home state and region. Considered together, these four markets would be the fourth-largest DMA in the country, with the Pirates consistently delivering solid ratings across a region strategically located in one of the fastest-growing states in the United States.
ECU Delivers Across North Carolina and the Region
Playing a BCS non-AQ conference schedule, East Carolina has a strong, growing fan base and consistently delivers solid ratings across a region.
Average ratings for the combined 2009–2010 football seasons:
Trends in alumni concentrations indicate accelerated growth along the I-95 corridor, suggesting continued expansion of viewership, particularly in Virginia and areas around Washington, D.C.
ECU Against BCS Opponents Deliver Outstanding Ratings
East Carolina's televised games against BCS AQ opponents deliver outstanding ratings in key North Carolina markets. ECU ratings compare favorably with the ratings of NC State and UNC Chapel Hill in both the Charlotte DMA and in their home market of Raleigh-Durham.
Average Ratings Against BCS AQ Opponents Airing on ESPN/ESPN2
For combined 2009 and 2010 seasons
ECU Owns Local Market
In the local Greenville-Washington-New Bern DMA, live broadcasts of Pirate football draw more than two to three times the audience of national broadcasts of college football games during the same time.
Additional Media Coverage
East Carolina generates significant statewide coverage in major N.C. newspapers. During the past 18 months, newspapers in Raleigh-Durham, Greensboro, Winston-Salem and Charlotte have run approximately 450 articles about the university, with 80 percent featuring ECU football content.
Radio broadcasts on the Pirate-ISP Sports Network span the state, covering all major media markets in North Carolina, as well as extending into the Norfolk-Portsmouth market in Virginia and the Myrtle Beach market in South Carolina.