Sonic Plaza

Jason Oliver,
Assistant Professor
Department of Marketing & Supply Chain Management
College of Business
East Carolina University
3104 Bate Building
Greenville, NC  27858-4353

Dr. Jason Oliver joined the College of Business in 2007 and teaches Customer Relationship Management and Services Marketing. At the graduate level he teaches a new course in Sustainability Marketing.

Dr. Oliver has received university wide recognition for his dedication to students and teaching. In the 2013-2014 academic year he received ECU’s Scholar-Teacher award recognizing faculty who incorporate research into the classroom. In 2012, he was selected as one of the top 10 professors at ECU who made the most significant positive contribution to a student’s education.

His primary research interests include customer relationship management, service excellence, and marketing sustainable products and services. He severs on the editorial review board for the Journal of Services Marketing.

In his professional career, he worked with Fidelity Investments as a product manager for their 401k marketing division. He holds a Ph.D. in Marketing from The University of Rhode Island, an MBA from the University of Rhode Island and a BS in Financial Management from Clemson University.

Recent Publications include:

Oliver, J. D. & Kowalczyk, C. (2013). "Modifying the Presentation Style of Pecha Kucha to Improve Student Group Presentations" Marketing Education Review, 23(1) 55–58.

Oliver, J. D. (2013). Promoting Sustainability by Marketing Green Products to Non-Adopters.Gestion 2000, 30(3), 77-86. Oliver, J. D. & Ashley, C. (2012). Creative Leaders' Views on Managing Advertising Creation.Journal of Marketing Theory & Practice, 20(3), 335-348.

Ashley, C., Oliver, J. D., Rosen, D. E. , & Ferris-Costa, K. (2011). Consumer and RetailerAttitudes toward Branded Events in Retail Settings. Journal of Marketing at Retail, 1 (1), 13-21.

Oliver, Jason D. and Deborah E. Rosen (2010), “Applying the Environmental Propensity Framework: A Segmented Approach to Hybrid Electric Vehicle Marketing Strategies,” Journal of Marketing Theory and Practice, 18(4), 377-393.

Oliver, Jason D. and Seung-Hee Lee (2010), “Hybrid Car Purchase Intentions: A Cross-Cultural Analysis,” Journal of Consumer Marketing, 27(2), 96-103.